Press Releases

WarnerMedia, Samsung Electronics, fuboTV, Yahoo Sports, Amagi, Amdocs, MediaKind, and more address hybrid business models and new ways to capture the consumer 

Parks Associates will host “Video Distribution Strategies” virtually on Thursday, March 31, starting at 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media conference series. The research firm’s latest data shows 31% of internet households watch ad-based (AVOD) OTT services and ...read more

Residential Security Tracker, announced during ISC West, highlights current landscape of residential security market, including adoption of DIY solutions

New Parks Associates consumer research announced today at ISC West reveals that 50% of all security system sales in the past year were DIY solutions. The firm’s Residential Security Tracker notes that systems with professional installation continue to hold about 50% of the marketplace, but if consumer intentions hold, DIY s ...read more

Parks Associates’ Connected Health Summit highlights growing use of telehealth services and insights from leading companies  

Parks Associates research finds that 23 million households, 23% of US internet households, have used telehealth for therapy or counseling services. This usage comes as overall usage of telehealth services spikes due to the pandemic, with nearly two-thirds of US internet households having used at least one telehealth session in the past 12 months.

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Nearly 90% of US households have internet at home, with 38 million households having at least one work-at-home resident in 2021

International research firm Parks Associates today announced the agenda and schedule of events for the 26^th annual CONNECTIONS™: The Premier Connected Home Conference, taking place May 17-19 at the Omni Frisco Hotel in Texas. Anne Ferguson, VP of Marketing, Alarm.com; Vickie Rodgers, Vice President and General Manager, Cox Communities, Cox Communica ...read more

57% of remote workers self-identify as technology “innovators” or “early adopters”

Parks Associates research finds that over half (54%) of those employed worked remotely throughout the pandemic, with approximately 38 million households having at least one household member working at home during 2021. The research report Work Transformed: Impact on Communications and Technology Markets addresses remote worker demographics, device ownership rates, internet usage, and interest ...read more

Research firm features research data, networking, and virtual roundtable with key smart home executives from CEDIA, Cloudburst Technology, GE Lighting, and more

International research firm Parks Associates today announced it will host the virtual roundtable discussion, Smart Home Tech and the Pros: View from the Channel, on April 14 from 2:15-3:45 pm CT as part of the 2022 CONNECTIONS™: The Premier Connected Home Conference experience. The roundtable features industry player ...read more

New whitepaper developed in partnership with Alarm.com addresses the expansion of professional services beyond home security 

A new whitepaper from Parks Associates, Value Beyond Home Security: Expanding Product Ecosystems, finds “peace of mind” is a key driver for smart home adoption, with 31% of recent buyers citing this factor as a top benefit influencing their purchase. The whitepaper, developed in partnership with Alarm.com, finds consumers are increasingly reliant on c ...read more

44% of US internet households say they actively work to reduce energy consumption, but only 19% are aware of energy monitoring and management products

Parks Associates is hosting the 13^th annual Smart Energy Summit: Engaging the Consumer in-person February 28-March 2 at the Omni Hotel in Frisco, TX. Smart Energy Summit, sponsored by Schneider Electric, SmartThings, Rapid Response Monitoring, Zen Ecosystems, and Particle.io, focuses on the impact of direct consumer participat ...read more