Press Releases

36% of US internet households are actively shopping for a smart home device, as of Q4 2021

New research from Parks Associates finds that as of 4Q 2021, 36% of US internet households are actively shopping for a smart home device. The research firm today announced the keynote and speakers for “State of the Smart Home,” the opening session for the 26^th annual CONNECTIONS™: Premier Connected Home Conference, which is now scheduled for Wednesday, February 16, 11:00 a.m. CT. Event ...read more

Apartments, student housing, and senior living a hot target for smart home solutions 

Parks Associates’ new research, Smart Home Opportunities in Multifamily Properties, finds 27% of multi-dwelling unit (MDU) residents have a smart device provided by their landlord or property owner and the overwhelming majority value the safety and security benefits of these solutions. Of those with property-provided smart home devices, 64% value the notifications they receive about s ...read more

New research reveals adoption of smart watches grew over 10% from 2020 to 2021 

New research from Parks Associates reports 17% of US internet households own an Apple Watch and 7% own a Samsung wearable. The international research firm’s new study Smart Watches and Wearables Market Assessment reveals adoption of smart watches increased more than 10% from 2020 to 2021, growing from 16% to 29% of US internet households.

“Wearables are the leading product category in co ...read more

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services 

Parks Associates’ latest Consumer Insights Dashboard analyzes the firm’s quarterly surveys of 10,000 US internet households to track consumer adoption of and changes in home services, including home internet, pay-TV, and mobile services. The firm’s Home Services Dashboard estimates that almost 114 million US households access the internet at home a ...read more

International research firm hosts smart home tech sessions with global innovator LG Electronics 

Parks Associates will collaborate with smart appliance leader LG Electronics at Design & Construction Week to co-host educational sessions on how consumers are embracing new technologies in the home and the role of new features in expanding the use cases for connected devices.

Developments in AI and new partnerships are helping appliance manufacturers enhance the feature sets ...read more

14% of US broadband households own a smart light bulb 

Parks Associates today announced the agenda for the 13^th annual Smart Energy Summit: Engaging the Consumer, happening in-person February 28–March 2 at the Omni Hotel in Frisco, TX. The firm announced new research based on a 4Q 2021 survey of more than 10,000 US broadband households, which shows adoption of smart light bulbs has reached 14% of US broadband households. Purchase intentions for all smart energy, lighting, an ...read more

Parks Associates’ Connected Health Summit highlights expansion of the market, including adoption of health devices and services and insights from leading companies  

Parks Associates’ latest consumer data highlights that connected health devices have gone mainstream: 64% of US broadband households have used a telehealth service in the past 12 months; 37% own a wearable; and 25% have a connected medical device. Parks Associates will virtually host “Health and Home: State of t ...read more

OTT Video Market Tracker highlights trends and expectations for streaming video market in 2022

New Parks Associates consumer research featured in its OTT Video Market Tracker reveals that in Q3 2021, 27% of US broadband subscribers reported the Samsung Tizen Smart TV is their primary device for consuming video content. The international research firm’s most recent update recaps top industry and consumer trends of Q4 2021 and highlights anticipated market shifts in 2022.

...read more