Press Releases

73% of US broadband households that own or are planning to buy a smart home device consider interoperability important 

New research released from Parks Associates following CES® 2022 reveals US broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart home devices. The firm’s All Apps Aren’t Equal: Smart Home User Experiences finds 52% of US broadband ...read more

Executive events, in-person and online, continue to be driving force for strategic business insights and networking experiences 

International research firm Parks Associates today announced promotions to key members of its marketing team, as the business expands its industry leadership through both virtual and in-person events in 2022. The firm named Hailey Laughlin as Senior Marketing Manager, Rosey (Ulpino) Sera as Senior Public Relations and Marketing Manager, and Vicki A ...read more

New whitepaper explores exponential growth in streaming video adoption and increasing consumption of OTT video services

Research from Parks Associates’ new whitepaper, Reaching Today’s Video Audiences: Platform Diversity and ROI, reports that nearly 70% of US broadband households own at least one streaming video product that is connected to the internet. The whitepaper, developed in partnership with Bitmovin, the Emmy Award-winning world leader in digital video technology, e ...read more

Parks Associates’ consumer data of 10,000 broadband households tracks current trends consumer attitudes regarding on connected entertainment and technology

Parks Associates today announced new industry and consumer research at CES on consumer attitudes, usage, and adoption of connected devices and services from its quarterly surveys of 10,000 US broadband households. The research quantifies the impact of the pandemic, reveals key insights on the type and brand of devices in ...read more

Two-thirds of US broadband households feel it is impossible to keep their data completely secure

Parks Associates will host leaders from multiple connected home industries tomorrow in Las Vegas for the 16^th annual CONNECTIONS™ Summit: Smart Home Growth Strategies.Session topics will focus on adoption of connected home solutions, including smart home, broadband, home networking, safety and security, connected health, independent living, and emerging home services. CONNECTIONS ...read more

New whitepaper in partnership with EarlySense® examines virtual care, passive monitoring, and role of sleep metrics in healthcare

A new whitepaper from Parks Associates, produced in partnership with EarlySense®, reports a dramatic increase in the use of health solutions, including telehealth, remote patient monitoring, and sleep technology. Health at Home: New Era of Healthcare reveals 10% of US broadband households report owning a smart sleep product, such as a smart mattre ...read more

International research firm highlights industry technology leaders, including Alarm.com, ADT, Brinks Home, Calix, Comcast, Cox, Google, Samsung, Omron, and more, shaping the future of consumer and SMB technologies

Parks Associates today announced its inaugural Top Leaders In Technology, a list updated annually to highlight the leading industry executives who are advancing the consumer technology and small-to-medium business (SMB) markets through their participation at Parks ...read more

Use of telehealth services increased from 15% in 2019 to 64% in 2021

Parks Associates announced new research ahead of CES® 2022 focused on health and wellness solutions in the connected home, a key area of its research practice. The firm will feature its latest research, including Virtual Care – Connected Health Devices and Services, Healthy and Well at Home: Senior Assistive Technology, and Fresh Air: Air Quality and Comfort in the Smart Home, in the sessions “Health at Hom ...read more