Press Releases

International research firm finishes its 35th year bringing together over 4,000 executives to its virtual events

Parks Associates today announced the promotion of Yilan Jiang to Senior Director of Consumer Analytics; Kristen Hanich to Research Director, Health and Broadband; and Paul Erickson to Research Director, Entertainment. The company, founded by Tricia Parks, a pioneer and visionary in the consumer technology world, celebrated its 35th anniversary in 2021 and the 25t ...read more

New whitepaper in partnership with Xfinity Home examines expanding role of broadband service providers as consumer demand grows for home automation and security services 

A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27% of US broadband households report far more concern now about the physical security of home than five years ago. That number rises to 43% among households with children. The whitepaper Home Security: Choice is the ...read more

Top ten list reveals significant changes as Disney+ moves into the top three of OTT services; Netflix and Prime Video retain their top spots

Parks Associates, at the close of the fourth annual Future of Video conference, today released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly ...read more

New whitepaper developed for Symphony MediaAI explores strategies to implement AI and machine learning enabled data in video services market 

A new whitepaper from Parks Associates, AI-Enabled Data: Key to Video Service Optimization, reveals the OTT subscriber churn rate in the US in 2021 is 44% and, as of Q3 2021, nearly 50% of US broadband households have four or more OTT video service subscriptions. The whitepaper, developed in partnership with Symphony MediaAI, examines ...read more

Future of Video address OTT service stacking and video service bundling strategies

Parks Associates’ new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service subscriptions, an increase of 3% since Q1 2021. Future of Video: OTT, Pay TV, and Digital Media, sponsored by Everise, Comcast Technology Solutions, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological,focuses o ...read more

Future of Video virtual sessions address consumer trends driving the moves toward hybrid business models and aggregated content distribution

Parks Associates’ latest Video Services Dashboard, part of its Consumer Insights Service, reports that 19% of US broadband households now have a vMVPD service, which is an online pay-TV service that offer bundles of live channels via third-party connected devices. The international research firm will feature its latest research during i ...read more

Executives from Nokia, Plume, Cox Homelife, SmartRent, Ring, and more highlight role of integration and interoperability at 16^th annual CONNECTIONS™ Summit at CES

New research from Parks Associates finds 64% of US broadband households are interested in being a single-brand household when considering smart home products. Currently 36% of all broadband households have at least one smart home product, and their primary means of controlling these devices is shifting away from si ...read more

Industry webinar features discussion with Alarm.com on revenue and value-adding opportunities driven by expanding connected product ecosystems

Parks Associates research finds 36% of US broadband households have a security system and 39% are obtained through security dealer channels. Additionally, 85% of security dealers offer interactive services, driving incremental revenues for monthly services. The research firm, in partnership with Alarm.com, is hosting the industry webi ...read more