A new industry report from Parks Associates reveals that among the 42% of US broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners. The report, Breaking Smart Home Barriers: Why Consumers Don't Buy, addresses market barriers and mines consumer fears and presents s ...read more
Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore alternative distribution strategies for new theatrical releases
Parks Associates today released new research from its Q1 2021 consumer survey of 10,000 US broadband households reporting 41% of US broadband households are now comfortable going back to movie theaters, including 50% or more of consumers aged 18-34. The international research firm will host the 4th annual Future of Vide ...read more
New research highlights major trends in smart speaker and display market, including impact of COVID-19
New research from international research firm Parks Associates revealsconsumers ranked lights, thermostats, door locks, smart TVs, and cameras as the top five devices they would most like to control via a voice assistant. The firm’s Smart Speaker and Smart Display Market Assessment finds consumer adoption of smart speakers and displays continues to grow, with 49% of US broa ...read more
ENTOUCH, IOTAS, GE Appliances, Latch, PointCentral, Smartcon Solutions, and SmartRent to discuss energy management solutions for MDU environment at Smart Energy Summit
Consumer survey of 10,000 US broadband households provides insights on interest in clean energy and smart energy management solutions
New research from Parks Associates reveals consumer interest in clean energy solutions has expanded, with 43% of US broadband households stating they would prefer to live in a community powered by solar energy, but low familiarity with energy devices is still a barrier for adoption for most households. The firm’s “Smart, Clean, Connected: The ...read more
New research highlights major trends impacting smart speaker and display market, including effects of COVID-19
New research from Parks Associates reveals a strong correlation between smart speaker and smart home device ownership—60% of smart speaker owners and/or smart display owners own at least one smart home device, versus 34% of US broadband households overall. The firm’s new research, Smart Speaker and Smart Display Market Assessment, identifies key market drivers and b ...read more
Executives from A&D Medical, ADT, Aprilaire, Clear Arch Health, Delos, Electronic Caregiver, Essence USA, People Power, Philips, OATS, Omron Healthcare, and Sleep Number addressed smart home-wellness crossover opportunities at Connected Health Summit