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If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet access now own a smart TV, according to research firm Parks Associates.

However, that still leaves a lot of people who need a streaming device to access online streaming services, from Amazon Prime to YouTube TV. In addition, plenty of us who have smart TVs decide to add a stre ...read more

According to Parks Associates, EV owners are twice as likely to also own smart home equipment, meaning playing into EVs in the home could potentially help integrators garner higher sales. 

If you think that you are seeing more Teslas, Chevy Bolts and other EV vehicles on the road, you are not wrong. A story published by Car and Driver in August 2022 cites data from Automotive News states that over the first three months of 2022 EV sales increased by 60%. So, how is the shift ...read more

New data from Parks Associates finds that even as download speeds increase for U.S. internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their high-speed internet service. 

Currently, 92% of U.S. internet households use Wi-Fi at home, and more than a quarter say they value quality of service more than price. Dallas-based Parks is holding a webinar — Managed Services with Exceptional Experi ...read more

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favorite shows, online gaming or video chatting with family, it's hard to live without the internet. We get it. But to keep your budget in check, there may be a few ways to lower your broadband costs and monthly bills. Here are eight suggestions:

1. Get to know your bill
2. Do a ...read more

Nearly nine in ten US households (87 per cent) subscribe to at least one streaming service, while almost two-thirds (63 per cent) own a smart TV, according to research by Parks Associates.

Parks Associates notes brands like Roku have drastically changed how consumers interpret the functionality a TV should provide.

Just coming in off CES 2023, Parks Associates released a fresh batch of research showcasing just how prominent smart TVs and streaming services have become in the home. The research also investigates consumer buying patterns and how manufacturers have responded to these changes.

Parks Associates even names Roku as being one of the big names resp ...read more

DALLAS, Jan. 18, 2023 /PRNewswire/ -- Parks Associates' latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:

• Smartphones are present in 87% of US internet households.

• Smart TVs are now in 63% of internet households.

• 38% of US Internet households own at least one smart home device, like a smart thermostat, smart door lock, video doorbell, or ...read more