Access and Entertainment

  Historically, live sports programming has driven viewership and ratings for linear networks. Live sports programming continues to migrate online as more sports media rights become available. Numerous streaming providers continue to outbid one another for the coveted sports media rights. Sports consumers do not want to miss "water cooler" moments with their favorite sports teams. Live programming has been viewed by 78% of sports streaming subscribers. Even if news is...

Parks Associates data from Q3 2021 shows that 34 million households watch ad-based OTT services. Advertising-based video-on-demand services (AVOD) offer a library of on-demand content users can access at any time, with advertisements interwoven at periodic intervals throughout the video stream. These ad-based models are a popular choice for consumers who are reluctant to pay for yet another OTT service. While ad-based models allow services to access a broader base of consumers than...

  With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent user interfaces across platforms and limited entertainment consumption time available, today’s video viewers are increasingly looking for a more simple experience. A Parks Associates study of  Home Service Bundles: OTT as a Value-Added Service , reveals that 59% of OTT...

  During the first quarter of 2022, Netflix recorded a net loss of 200,000 subscribers to its streaming service for the first time in over a decade; however, Netflix remains the leader in SVOD services. According to Parks Associates OTT Tracker data, Netflix maintains an estimated 67 million customers in the United States. Netflix executives claim to have 222 million paying subscribers worldwide, but estimate an additional 100 million using a shared password to gain...

The gaming industry is in the midst of a transition towards greater multiplatform play and greater dependence on recurring subscription service revenue. The increasingly mobile connected consumer fuels the momentum behind mobile gaming. Consumer interest in multiplayer gaming, particularly on PC and gaming consoles, continues to be healthy. Game industry competitors are investing in growing their services revenue as consumers find subscription access to multiplayer capabilities, game...

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.  55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most...

The OTT market has witnessed massive growth and competition in the past 2 years. This growth is the result of increased market penetration and adoption of smart streaming devices, huge investments in OTT content, and increased consumer/subscriber demand due to COVID-19 restrictions. Parks Associates data shows that as of Q1 2021, smart TVs are present in 56% of US broadband households, and the top ten SVOD services in the US have over 266 million subscribers combined. Netflix’s...

Parks Associates’ research reveals 88% of US households currently have some type of broadband service. Consumers’ dependency on good, reliable, and speedy broadband service cannot be overstated. Broadband access has become an essential element in enhancing people’s lives throughout the globe. Wi-Fi challenges in the typical home are many. Cybersecurity threats, mainly hacking, have become commonplace and are often not identified until a breach occurs. Once restricted to...