Over one-third of broadband households watch free OTT video services
Parks Associates today announced the advisory board for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott in Marina del Rey, California. New research from the firm indicates that as of the first quarter of 2019, nearly 60% of US broadband households regularly watch internet video content from paid services while 37% watch internet vi ...read more
Ingersoll Rand, Life365, STRATIS IoT, Leviton, and more to address connected health and energy management as adjacent ecosystems for the smart home at CONNECTIONS™
27% of smart home owners value family/friends recommendations as key factor influencing purchase
New Parks Associates research finds recommendations from friends and family and online reviews are the top factors influencing consumer purchase of smart home devices. The research firm will explore channel strategies and innovations that leverage the smart home purchase process during the pre-conference workshop “Expanding the Smart Home Market” on May 21, ahead of its 23rd-annu ...read more
KB Home, Lennar, Hippo, Verisk, Comcast, and Notion provide insights at CONNECTIONS on strategies to drive broader smart home adoption
New research from Parks Associates shows more than 50% of US broadband households with three or more smart home devices also own a home control system, revealing the tipping point at which the majority of consumers want to consolidate control of their products. The research firm will host CONNECTIONS™, May 21-23 in San Francisco, featuring mu ...read more
CONNECTIONS™: The Premier Connected Home Conference addresses strategies of smart home players
A new Parks Associates report highlights the importance of interoperability, as 60% of US broadband households planning to buy a smart home product heavily favor solutions that work with the devices they already own. Among smart speaker owners planning to buy a smart home product, 64% want a device that works with their smart speaker. Race to Control the Smart Home Ecosystem: Attr ...read more
25% of US broadband households will not purchase a smart home device due to security and privacy concerns
Research from Parks Associates shows 25% of US broadband households will not purchase a smart home device due to security and privacy concerns. The international research firm will explore new opportunities for service providers as well as current attitudes on data privacy at the 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23, San Francisco, C ...read more
Parks Associates forecasts US will have 169 million actively connected cars by 2022
Parks Associates today announced that the upcoming CONNECTIONS™ conference will feature the Connected Car Corner, by InstallerNet, to highlight the role of smart automotive and mobile solutions in the smart home ecosystem. The international research firm will host the 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23, in San Francisco, California.