New whitepaper addresses pay-TV provider strategies for OTT services
Parks Associates today released a new whitepaper ahead of IBC, “Video’s Critical Path: Success at Web Speed,” that reports by the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone, an increase of nearly 55% from 2015. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60% of vide ...read more
CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT to feature new consumer survey data on European smart home market
New consumer research from international research firm Parks Associates finds 16% of U.K. broadband households own a smart home device, compared to 26% in the U.S. The firm will share insights from its recent survey of 5,000 U.K. broadband households, including consumer interest and purchase intentions in smart home solutions, at the 13th-annual C ...read more
34% of U.S. broadband households are interested in health support services
Research firm Parks Associates will host the fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 in San Diego at the Grand Hyatt Manchester, featuring keynotes from Alarm.com, IBM Watson Health, Providence St. Joseph Health, Qualcomm Life, and Uber Health anda special session featuring Independa and Dish Network. The conference will examine consumer adoption and usage of connected h ...read more
Parks Associates’ pre-conference workshop to focus on independent living and wellness
New research from Parks Associates reports 17% of U.S. broadband households are interested in purchasing a system that would help them live independently as they age. One-half of these consumers would prefer to purchase the system from a company specialized in independent living, while nearly 25% would prefer to buy from a home security service provider. Parks Associates will examine the ma ...read more
Fifth-annual Connected Health Summit feature panels on emerging connected health technology
Parks Associates research shows roughly 40-50% of U.S. caretakers are very interested in home independent living features for family members, including 45% who are very interested in a home system that senses emergencies and alerts them and/or first responders. Parks Associates will host its fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 at the Manchester Grand ...read more