Digital Media

Parks Associates finds lack of single solution inhibiting consumer adoption of cloud media solutions

The industry is rapidly moving content solutions to the cloud, but consumer interest is not keeping pace, as less than 30% of U.S. broadband households find the digital locker an attractive alternative for music or video, according to Parks Associates.

Cloud Media and the Digital Locker, a new report from the international research firm, highlights the challenges within the in ...read more

Parks Associates identifies Nielsen, Kantar Media, TiVo, Arbitron, and Rentrak as firms leading development

As U.S. video viewers increase their multiplatform viewing habits, advertising firms’ demand for an integrated tool to measure both TV and online video viewing will intensify over the next year. A new report from Parks Associates, Cross-Platform Ad Metrics & Reporting, shows 71 percent of U.S. broadband households access videos online, compared to 87% who watch traditi ...read more

Nearly one-fifth of active gamers in the U.S. spend money on virtual items

The gaming business is undergoing a major shift away from subscription models as virtual items become a larger part of its economy, reaching almost $6 billion worldwide in microtransaction revenues by 2015, according to international research firm Parks Associates.

“Gamers are investing real money in virtual items in Farmville, World of Warcraft, and other online games, to the point they are filin ...read more

Almost 20% of U.S. households are paying monthly to watch premium online video on their PC

Heather Way, Research Analyst, Parks Associates, is moderating the special workshop “Over the Top Entertainment Services for the Retail Space,” October 20, and the session “Advertising on Tablets and SmartPhones - the Immersive Commerce and Communication Experience,” October 21, at Digital Hollywood in Santa Monica, California.

Recent research from Parks Associates:

• 19% of ...read more

Special Session Sponsored by Canadian Consulate General Dallas on Thursday, October 7

Parks Associates’ analyst Pietro Macchiarella will moderate a special session, “How economic context affects game development from start-up to grown-up companies,” hosted on Thursday, October 7, at the Game Developers Conference Online (GDC).

The one-hour session is sponsored by Canada at GDC, The Department of Foreign Affairs and International Trade Canada and represented by the Canadi ...read more

Special Session Sponsored by Canadian Consulate General Dallas addresses transformation in gaming industry

International research firm Parks Associates announced today it will moderate a special session at the Game Developers Conference Online (GDC), held October 5-8 in Austin, Texas. The session, “How economic context affects game development from start-up to grown-up companies,” will be held Thursday, October 7th, 11 a.m. - 12 p.m., and is sponsored by Canada at GDC, The D ...read more

TV still rules U.S. households despite proliferation of connected CE and online premium video

More U.S. households are watching online video and on a wider variety of devices now than two years ago, but they are not sacrificing their TV viewing to do so, according to international research firm Parks Associates. The firm’s study Digital Media Evolution II found 40% of all U.S. broadband homes now regularly watch long-form video on a computer. However, service providers can a ...read more

Younger consumers receptive to targeted ads, creating openings for cross-platform advertising and new opportunities for advertisers

Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history, will push U.S. revenues for online video advertising over $1.3 billion in 2010, according to Parks Associates.

The international research firm, which recently released the report Online Video Advertising: S ...read more