Digital Health

New consumer research outlines consumer engagement strategies for care providers

New research from Parks Associates shows only 4% of U.S. patients with three or more chronic conditions have a care coordinator and only 35% have two or more care providers. Most patients rely on their primary care doctor for routine exams, which creates significant potential for care providers to expand their roles and improve the patient experience through connected healthcare solutions.

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Parks Associates released new research today showing connected health device ownership (including digital fitness trackers, networked weight scales, connected treadmills, and blood pressure meters) has risen from 24% to 33% of U.S. broadband households between 2013 and 2015. 360 View Update: Shopping For Care: Insights from Consumers also reports 13% of U.S. broadband households own two or more connected health devices.

Adoption of wearables and connected health devices is g ...read more

Director of Health and Mobile Product Research to Participate in Digital Health Summit at CES® 2016

Parks Associates today announced the Connected Health Tracker Service, a new research service for 2016 that examines consumer adoption and usage of connected health technologies and the innovations driving the health & wellness markets. 360 View: Empowering Healthcare Consumers, a survey project available as part of the service, finds U.S. broadband households are now regularl ...read more

New connected health research shows fitness-related devices account for most adoption while care of chronic conditions still lags

Parks Associates today announced new digital health research showing adoption of digital health/wellness devices among U.S. broadband households is steadily increasing, with an increase from 26% in 2014 to 33% now. 360 View: Empowering Healthcare Consumers reports most of these devices are fitness-related, with connected fitness trackers reaching ...read more

Research firm reports 15 million U.S. broadband households own a connected fitness device

Following the success of the Connected Health Summit: Engaging Consumers earlier this month, Parks Associates will host the industry webcast “Connected Health in the Smart Home: Use Cases and Partnerships” on Tuesday, September 29, 11:00 A.M. CT. The event features executives from ADT Health and Philips and offers expert insights into the unique crossover opportunities between the conne ...read more

Wearables, Integration, Service Models, and New Partnerships a key focus at Connected Health Summit: Engaging Consumers

Digital health research from Parks Associates estimates 15 million U.S. broadband households are enrolled in a corporate wellness program, ranging from weight-loss programs to alcohol management courses. Additionally, nearly 30% of U.S. broadband households with at least one connected fitness device received the product with a corporate discount. The report ...read more

New digital health research gauges consumer attitudes towards online health data

New Parks Associates research shows 23% of U.S. broadband households have privacy and security concerns related to usage of connected health devices and the same percentage have a similar level of concern about fitness tracking devices. Both device categories scored low compared to other devices, including smart door locks (40%) and tablets (42%), but the smartphone, which many consumers use wit ...read more

Research firm notes investments in connected health likely to increase following Supreme Court decision

Parks Associates today announced a digital health industry report examining the potential of smart home platforms to support home-based connected health applications and services. Smart Home Platforms for Health notes, in a survey of smart home use cases, over 40% of U.S. broadband households are interested in the ability to receive medical alerts via a smartphone or other ...read more