Blog articles from 08/2022

A major change in live entertainment in the advent of the internet age is the desire for interaction and engagement from all involved parties. Content creators, providers, and networks are not just looking for viewers, but dedicated fans who engage with their intellectual property on a variety of platforms. This engagement increases the need for viewers to watch live and participate in a community around their favorite pieces of content. Social Media/Apps Brands now can...

In the same way that security providers provide monitoring services for the home in case of intrusion, there is an opportunity to leverage this same technology to provide monitoring services for medical-related emergencies in the home. Safety and security are at the core value of smart home and security solutions and are key drivers for the adoption of these services. Security providers can diversify their consumer base by providing security-related packages with connected health...

The smart home will achieve significant penetration and widespread adoption among consumers, but the rate and speed of adoption are dependent upon companies telling a story to consumers in a method that resonates and provides beneficial value. As connectivity in the home increases year-over-year, smart home players have a chance to capitalize on and push the smart home forward. No single company holds the future in its grasp. Despite the promising future and the smart home’s...

Parks Associates defines “smart spaces” as physical locations, equipped with networked devices and sensors-based solutions, that give individuals data about the location’s parameters and how the space is being used. “Smart spaces” are most commonly buildings but may be any type of location, including outdoor structures or vehicles. Smart spaces have a strong overlap with smart home, industrial IoT, and Industry 4.0, making use of the same concept of networked...

A majority of US internet households now own and use at least one internet-connected health product that captures and interprets their health data. Consumers’ adoption and use of smart watches continue to increase, while other device categories have declined post the height of the pandemic. Over half of wearables-owning households report owning and using an Apple Watch. Since its acquisition by Google, Fitbit has declined from the market leader to second place. After a successful...

There is no doubt the cloud gaming market is at an inflection point, with major heavyweights getting increasingly involved over the past 18 months. As of 2021, 75% of heads of US broadband households report playing video games for at least one hour per week and 30% of US broadband households reported subscribing to or trialing at least one free or paid gaming service. Cloud gaming services provide a new opportunity to serve the gaming market and capture the consumer segment without...

As the technology used in smart homes and security systems grows in complexity, consumers opting for professionally installed and monitored systems rely on their providers' expertise for configuration and support. This requirement is a growing concern for smaller integrators who fear that support costs will increase dramatically by including home controls with their installations. But while dealers report smart home devices have a high impact on support costs, the interactive services of...

Increased smart TV affordability, improved performance, and improved streaming consumption experiences have all collectively added to smart TVs’ consumer appeal in recent history. Though both smart TVs and streaming media players have grown in adoption and importance, smart TVs are increasingly the streaming video device that services and developers should consider the most commonly owned within US broadband households. According to Parks Associates research of 10,000 internet...