Blog articles from 09/2013

Parks Associates has released a new primary research entitled, Expanding the Base: From Security to Smart Home , which analyzes the potential of growing the home security market through integrated, Internet-enabled packages. It compares and contrasts the established base of security-system owners against households with newer, more sophisticated offerings. It also analyzes households that are considering adopting a security system and those who recently considered a system but...

Parks Associates and mPortal have released a complimentary whitepaper, “Mobile Collaborative Communications for Business." This whitepaper assesses the impact of connected device use on business communications and workflow strategies. It also analyzes the impact of connected devices and includes strategies for businesses to leverage mobility and cloud-based services in order to build their competitive edge. Topics in this whitepaper include: OTT applications use...

Parks Associates is conducting a study to quantify app developer/manager perceptions of key monetization partners such as ad networks and app marketing firms. The first 100 qualified respondents will receive a $50 Visa Gift Card. The remaining respondents will be entered in a drawing, in which, 50 winners will receive a $50 Visa Gift Card. The survey will take approximately 15 minutes to complete, and all responses will be shared only in aggregate. For more information...

Jawbone , the Bay Area-based electronics company that makes the activity-tracking UP wristband, has raised over $100 million through debt financing and new equity. The company needed funds in the short term in order to meet product demand, and currently has millions of back-orders to fill. The company received debt financing and asset-backed loans from Silver Lake Partners, Fortress Investment Group, J.P. Morgan and Wells Fargo. In addition to the loans, Jawbone recently...

Parks Associates is hosting a digital health webcast, “ Connected Medical Devices: Driving Connected Care ” on September 26 at 1:00 PM Central Time. During this webcast, Harry Wang will examine current ownership and usage of health-based devices and software that benefit both consumers and care providers. He will also discuss the future of connected medical devices in an ACO environment and the FDA regulation challenges faced by device makers. Research from Parks...