Blog articles from 12/2021

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various approaches...

OTT video services employ a variety of strategies to properly engage consumers. As an example, subscription-based OTT services’ free trials have been very successful in converting prospects to customers. However, the importance of free trials and their use as a tool to acquire new paying customers may be changing based on the recent actions of several high-profile services. While Disney, Netflix, and others have decided to end free trials, the use of trials is on the rise, and they...

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user and...

Parks Associates ’ CONNECTIONS Summit: Smart Home Growth Strategies conference series is excited to announce GE Lighting , a Savant Company  as an Event Sponsor. Headquartered at historic NELA Park in East Cleveland, Ohio, our roots date back nearly 130 years to Thomas Edison and the invention of the world’s first light bulb. Today, as part of Savant Systems Inc. we’re bringing the future to light by ensuring brighter lives and a more sustainable world through...

Parks Associates ’ Connected Health Summit: Consumer Engagement and Innovation returns for the final session of 2021 Connecting the Dots: Interoperability and Health Data this afternoon from 12:30 to 2:45 PM CT. Nick Knowlton, Vice President of Strategic Initiatives, ResMed , will be featured as an interactive panel member at 1:45 PM CT, where he and other major executives will address how digitalization is redefining the healthcare experience. Prior to the session, Nick provided...