Blog articles from 12/2014

As a member of the Application Developers Alliance Mobile Payments Working Group, Parks Associates is dedicated to helping developers understand the challenges and opportunities presented in the mobile payments industry. As part of this effort, our newest publication, How to Keep Users Happy: Accepting Payments in Your Mobile App , explores the current mobile payments landscape, obstacles to improve user experience, and how developers can choose the best tool to ensure app success....

According to Parks Associates research , Europe is in the early stages of growth for the IoT. The firm's data shows that 11% of Spanish, 9% of U.K., and 5% of German broadband households report ownership of a home control system. A majority of broadband households in all three countries are interested in smart home systems, including 54% in Germany, 56% in the U.K., and 62% in Spain who are interested in a smart home safety system. Parks Associates and Verisure recently aired...

This year, the CONNECTIONS Europe conference brought together connected home and digital living industry leaders from around the world. Speakers from Cisco, Intel, Panasonic, Technicolor, and many other leading companies addressed audiences about the future of IoT and connected CE, trends and innovations in the smart home, and connecting consumers to innovative products and services. The top five takeaways from this year’s event: 1. Connected CE device adoption is...

Cited in a recent article for the Wall Street Journal , Parks Associates research revealed that Google's Chromecast overtook Apple TV in number of shares in the streaming media market this year.  The Parks Associates study , which comprised a survey of 10,000 U.S. broadband homes, showed that Roku remains the top choice among consumers for a streaming media device, with 29% of sales to-date this year. However, Google's Chromecast, which launched on the market in mid-2013,...

According to new research from Parks Associates  released today, 10% of U.S. broadband households have purchased at least one streaming media device this year. Top competitors Roku, Google, and Apple represent the three largest market shareholders, each with less than a third. Though Roku's shares have been slipping thanks to increasing competition and new entrances to the market ( Amazon recently announced its own streaming media stick, the Fire TV Stick), the company still...