"OTT" articles

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service , and 36% of U.S. broadband households have at least one streaming media player. OTT services have allocated substantial portions of their marketing efforts to enforce their positions in the mainstream market. Hulu and Netflix used Super Bowl LI to capture the large audiences to promote their original content, while Amazon and Netflix were awarded for their efforts...

By Fredrik Andersson, SVP Business Development and Co-Founder, Accedo At CONNECTIONS next week, I will be joining a panel to discuss OTT video services for a new generation. We will be examining the global impact of OTT services, including market shifts, changes in consumer habits, and strategies to create direct relationships with today’s connected consumer. Personally, I find this topic particularly fascinating, not least because it is changing so rapidly. Of course, we...

This is an interesting time to be in music streaming. Competition is rife, and the margins are thin. The largest players are either unicorns in search of profitability (i.e., Spotify, Pandora) or tech giants looking to lock consumers into their ecosystem (Apple, Google, Amazon). Smaller players are increasingly looking at ways to differentiate and stay afloat. For example, Sprint recently announced that it is acquiring one-third of TIDAL, a rebranding of the Norwegian WiMP service...

The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...

Hoping to be thought of as a gift for video lovers during the holiday season? 12 OTT video services are offering promotions for new subscribers. Below are the 12 Deals of OTT Video Services this holiday season: According to Parks Associates data, 63% of U.S. broadband households subscribed to a video service in 3Q 2016. Of those, 51% subscribed to one of the top 3 OTT services : Netflix, Amazon Video, and Hulu. Hulu is included in the 12 deals with its "get 3...

Ahead of the CONNECTIONS Summit at CES , Parks Associates has released its predictions for the future of IoT in a new whitepaper,  Top 10 Consumer IoT Trends in 2017 . The whitepaper focuses on key industry trends that will impact various markets both in the New Year and well into the future. This new whitepaper is free to download and covers major markets across the Internet of Things, including smart home, healthcare, digital media, connected cars, wearables, and...

New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 list of OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which has Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or...

IoT research firm Parks Associates recently released its updated top 10 list for OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which shows Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or ad-based services and based upon reported figures and estimates from Parks Associates’ OTT Video Market Tracker ....