"OTT" articles

Today, Parks Associates announced new research that revealed nearly 60% of U.S. broadband households subscribe to an OTT video subscription, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using shared accounts to access subscription OTT video content. This finding equates to 11% of all households that are relying...

Over the past year, OTT video services experienced a boom of activity across most global markets, including expansion for existing players and a new wave of market entrants.   Netflix has driven the growth of OTT video services and a new wave of emerging competitors more than any other single company. By the end of 2014, the company reached over 54 million total paying subscribers, adding over 6 million subscribers in the U.S. alone. Startup players, emboldened by Netflix’s...

In a recent article for D Magazine , Parks Associates research revealed the increasing popularity of on-demand video platforms such as Netflix, Hulu, and Amazon Prime. Author Phil Harvey cited the results of a recent Parks Associates customer study , which shows over 55% of U.S. broadband households subscribe to over-the-top (OTT) services. Additionally, the increasing popularity of these services is leading to major changes in the way that viewers watch television. This...

Mio Babic , President & CEO at iStreamPlanet , offers insight into how OTT services are the key to the home entertainment market: What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?      The next step in the transition from traditional television broadcast to connected OTT services is to provide a consistent,...

Today, Parks Associates released industry reports that address the emerging opportunities, partnerships, and strategic recommendations for the connected CE industry. The report Under Attack: Assessing New Threats to Pay TV notes that while consumers watch over 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U.S. broadband households with pay-TV service. "The...

Recently, rumors have been circulating that Apple intends to launch its own subscription OTT service independent of iTunes or Apple TV. Online tech news site Re/code reported this week claims from industry executives that Apple is in talks with TV programmers regarding an Apple-backed subscription over-the-top linear pay-TV service. This service would be similar to what DISH Network offers with SlingTV, with selected bundles of linear cable channels and cloud DVR features. Apple has...

Since HBO’s late 2014 announcement that they would go direct to consumer, the TV industry has been abuzz. Speculation about the impact of the service has ranged widely, from those who see the service as a valuable tool to reach Millennials to those who see it as the beginning of the end for pay TV as we know it. This speculation was heightened in the past few days. As has been reported in several of the cited articles, a recent Parks Associates survey of 10,000 U.S. broadband...

In a recent article for re/code , Parks Associates research revealed a potential loss of 6.8 million pay-TV subscribers when HBO's web-only subscription video service releases this year. Citing the results of the firm's most recent consumer study , author Peter Kafka  writes "if the people who respond to Parks’ survey actually follow through on their plans, then HBO’s new 'over the top' service will end up costing the pay-TV business around 7 million subscribers....