"OTT" articles
With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand for video everywhere, the concept of TV has forever changed and so has the business that supports it—advertising.
In 2009, Parks Associates published a report that analyzed the addressable and interactive components of TV advertising. Based on the state of the market at the time, Parks Associates defined advanced TV advertising as TV ads sold, purchase, and inserted in non-linear...
In a recent article for E-commerce Times , Parks Associates director of research Brett Sappington discussed the role of the user interface (UI) in video content. The interface represents the main way a consumer interacts with a video service, so having a good experience with the UI becomes key in winning over customers.
The UI also allows consumers to find the content they want to see. Several video services and OTT providers have developed their own methods for helping users...
Parks Associates is releasing new research on TV and movie content licensing today - particularly the impact of multiscreen, time-shifting, and the demand for exclusive content.
The report shows:
- Pay-TV penetration remains fairly steady at around 85% of U.S. broadband households.
- OTT video use is increasing on multiple devices, particularly with younger viewers: nearly 40% millenials consider online video the most important source for video content.
Also, analyst Glenn...
In a new digital media research report , Parks Associates finds that pay-TV penetration remains fairly steady at around 85% of U.S. broadband households but over-the-top (OTT) video use is increasing on multiple devices, particularly with younger viewers. The report, Trends in Content Licensing , was released following the 2014 NAB Show and the Aereo, Inc. case before the Supreme Court.
Forty percent of Millenials consider online video to be their most important source for...
Parks Associates analysts are closely following the Aereo case today and Netflix raising its prices. Two analysts provided the following comments and related research about Netflix's news:
Brett Sappington , Director of Research, Parks Associates (@BrettsView):
- Netflix and other OTT players are faced with rising content costs and fixed revenue streams. So, something ultimately had to give.
- Raising the price for new customers could have an additional benefit for Netflix...
In the latest Parks Points newsletter , Parks Associate analyst Brett Sappington discussed the role of user interface in video content discovery. As the main point of interaction between a brand and a user, the interface becomes an extremely important component to discovery and use.
"In general," Sappington writes, "the optimal method of video discovery depends on several key factors: the type of video service, the viewer, and the viewing environment."...
Research released by Parks Associates this week shows that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Additionally, 75% percent of Roku owners use Netflix, while 63% of Apple TV owners use it.
This research will be a key aspect in Parks Associates' participation in the 2014 NAB Show, where the research firm is hosting two Disruptive Media Conference Sessions. Brett Sappington, Director of Research for Parks Associates, will...
Parks Associates will be presenting consumer research and analysis on international trends in online video services in an upcoming webcast, " OTT Services: Moving from Sideline to Primetime ." The webcast will take place March 27 at 1 p.m. CT (11 a.m. PT).
Parks Associates research finds that although more than 50% of U.S. broadband households now use paid OTT video services, millenials are more likely than other age groups to use these services on a regular basis. In fact,...
