"OTT" articles
A user interface is the main way a provider can communicate with a user. For video services, this means helping a user to discover the video content they are interested in.
In a recent Parks Associates digital media report , the research firm found that nearly 60% of OTT service customers use personalized video recommendations when searching for video content online. Following closely behind in frequency is searching for TV listings on the Internet or through a smartphone/tablet...
During TV Connect in London , Parks Associates announced research that shows consumers want and expect the same TV viewing experience throughout their home, regardless of the device they choose and the service offered. This means that expectations remain high no matter if the service is OTT, managed operator network, satellite, or any other type of delivery mechanism.
Brett Sappington , Director of Research at Parks Associates, is attending TV Connect this week. He will be speaking...
Parks Associates Director of Research presents new research at TV Connect
Connected home research announced today by Parks Associates at TV Connect in London finds consumers expect the same TV user experience throughout their home, regardless of whether the service is offered via OTT, managed operator network, satellite, or other delivery mechanisms. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device....
Parks Associates will be presenting new insights into the OTT video market in an upcoming complimentary webcast, " OTT Services: Moving from Sideline to Primetime ." The webcast will take place on Thursday, March 27, at 11 a.m. (PST).
While OTT video services are considered disruptors to the TV industry, they are now more increasingly disrupting the traditional video market. Parks Associates research shows that U.S. broadband households are more frequently turning to...
Facebook opens its checkbook again. This time, it spends $16 billion on WhatsApp, a mobile messaging app with a staggering user base and only a couple of years ago valued at $1 billion. What is most surprising from Facebook’s press release is the stat that WhatsApp’s volume of messages is “approaching the entire global telecom SMS volume.” If the WhatsApp buy is Facebook’s own recognition of the slow traction of its Facebook messenger app, it is also a smart move to acquire a...
Online video services originally provided access to user generated videos, and commercially-produced content. These types of videos continue to be popular, but services are now specializing in premium, full-length content, such as TV shows and movies. “OTT in a Pay-TV World,” the newest report from Parks Associates, addresses why the user experience of OTT services is critical.
This report analyzes trends and market dynamics for OTT services and the implications for the...
When I was in college, I was a cord-cutter, just as Parks Associates data suggests. The 18-24 crowd is often prone to subscribing to only Internet and neglecting pay-TV in favor of OTT services such as Netflix and Hulu+. Back then, I sat my desktop next to my entertainment center and did everything on the computer using the TV set as a monitor, not just watching movies. There was a wireless keyboard and mouse on the coffee table, and sometimes on the floor, but none of my friends cared....
By: Brett Sappington, Director of Research & John Barrett, Director of Research
For years, Netflix has sworn that it sees itself as a channel that complements pay-TV service rather than a competitor that displaces it. However, pay-TV providers have long seen Netflix as a bitter rival and a driver of cord cutting among subscribers.
Now, rumors are swirling that Netflix is negotiating deals with major U.S. pay-TV providers whereby the Netflix app will appear on the pay-TV...
