"OTT" articles

Getting Over-The-Top Video Right whitepaper examines the market for home video entertainment and its rapid change. Consumers are watching an increasing amount of video on an increasing number of platforms. Connected CE is also changing video consumption on the TV. These changes are simultaneously lowering entry barriers and creating new requirements for companies aiming to offer a comprehensive home entertainment service. Download the whitepaper here .  The Trends in Digital...

You can still download the presentation and audio files for the June 14th webcast, "OTT Services: Moving from Integration to Revenues." This webcast was co-hosted by Technicolor and Parks Associates and included a panel of NSP market professionals providing insight into into the opportunities & challenges with OTT service integration. Click here to download the full presentation. To view upcoming Parks Associates webcasts, visit...

Low cost and viewing flexibility give Netflix an advantage over pay-TV VOD and premium broadcast TV, according to a new study on consumer video viewing. Choosing Content: Viewing Video found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VOD in terms of cost. The Netflix over-the-top (OTT) service also influences the decision processes of pay-TV consumers, raising the possibility of Watch...

Written by Patrice Samuels, Research Analyst There were several engaging discussions on OTT video service at last week’s CONNECTIONS US 2012 conference, hosted by Parks Associates. Panelists spoke at length about the evolution of OTT video as a market disruptor and speculated on the future of the industry. Amidst all the discussion, four key factors emerged as critical for the success of OTT video in the future. These are: Providing access to compelling content...

The Justice Department is conducting an investigation about whether cable companies can reject competition from online video. Cable companies provide their consumers with access to television channels and Internet access. With broadband Internet, consumers can choose to watch programs through online video services like Netflix, Hulu, Amazon, etc., bypassing the company's traditional bundles of channels. While having invested billions of dollars into building their...

Please join Parks Associates and Technicolor for the "OTT Services: Moving from Integration to Revenues" webcast this morning at 8:30 CENTRAL. Register right now for this complimentary webcast . This webcast includes a panel of NSP market professionals providing insight into into the opportunities & challenges with OTT service integration. They will discuss value-added services that increase increase subscriber satisfaction and contribute to the bottom line: Video and...

COMPLIMENTARY INDUSTRY WEBCAST:June 14, 8:30 a.m. CT, 13:30 GMT and 15:30 CET THE U.S. target market for residential energy management and home security technologies, deployed by utilities, service providers, or retailers, will exceed a combined 60% of all households by 2022. This webcast, presented by Parks Associates and Technicolor, includes a panel of NSP market professionals providing insight into the opportunities & challenges with OTT service integration. Presenters...

Written by Patrice Samuels, Research Analyst A growing number of online video services are investing to produce and offer original and exclusive content - a trend which emerged out of the increasingly complex and costly process of securing content licenses. As video service providers attempt to increase content accessibility on various devices and to expand services into various markets, licensing popular content has become an even greater challenge.  Netflix ventured into...