"digital media" articles

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, March 31 with the virtual session Video Distribution Strategies from 11 AM to 1:30 PM CT. This session will address new video distribution strategies from a distribution perspective as consumer expectations of how, when, and where they can consume OTT video have changed. Prior to the session, Melissa de la Rama , Vice President, Distribution, WarnerMedia, provided insights on how HBO Max is...

There’s been an ongoing shift by the local news industry towards taking advantage of OTT/streaming opportunities when it comes to distribution and reach. It recently started gaining critical mass in 2020 and particularly during 2021 as streaming became normative and even a necessity for information dissemination. Pay-TV subscribers are much less likely to own and use a TV antenna than non-subscribers. As of Q3 2021, Parks Associates’ consumer survey of 10,000 US internet...

Adoption of the connected lifestyle continues to expand as the supporting technologies mature and the value propositions of smart, connected devices and streaming services are better understood by consumers. Crossover opportunities are emerging between ecosystems in home security, home controls, entertainment, and energy sectors, among others. Currently, according to Parks Associates research, the average internet household has 14.5 connected devices including connected...

In today’s smart TV market, the platform is the battleground. Due to the content consumption, user experience, feature options, and data-related revenue it enables – the smart TV software platform now is nearly as important as the hardware itself. The modern smart TV market is less than 10 years old. It is a success story of a once-niche concept that has since become an incredibly successful consumer electronics (CE) product and mainstay of the modern connected home....

The comments below are from Parks Associates research team: Paul Erickson, Research Director; Eric Sorensen, Sr. Contributing Analyst, and Jennifer Kent, VP of Research. Parks Associates extensively covers the video services market and all things technology. We welcome any feedback! In light of Netflix's most recent earnings report, the gap between the Big Three and the Non-Big Three continues to narrow. Netflix's dominance in the over-the-top (OTT) streaming sector is...

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various...

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user...

Throughout 2020, the United States’ broadband coverage gap was recognized as a major issue impacting Americans’ safety, quality of life, and ability to participate in work and schooling. According to Parks Associates estimates: ·       22% of US households, or roughly 27M households, lack a fixed home internet subscription; ·       10% of US households, or almost 13M households, are mobile-only –...