"TV Everywhere" articles
Powered by BrightLine ’s interactive TV and advertising technology, Walt Disney Parks and Resorts released a branded smart TV app available on Samsung and LG smart TV sets. The app allows consumers to check out Disney theme parks and vacation packages right from their living room, on the big screen. The app offers a wealth of information, including videos, photographs, and interactive maps of Disney theme parks and resort properties. The app also includes...
Parks Associates follows the digital advertising industry closely. New research indicates that smartphone and tablet owners are increasing the amount of time they spend watching TV and video apps on their devices—in fact, 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago.
This increase in video consumption by consumers will lead to subsequent revenue increases for in-app advertising as...
As in any major event in the communications industry, there are always winners and losers. Here are a few thoughts on the Comcast-Time Warner Cable merger and how some of the parties involved view the outcome.
Comcast (the cable-side of the business): While the deal will have to be approved by regulators and some markets will be sold off to competitors to allow the deal to go through, Comcast clearly enjoys many benefits from the deal. With the combined company serving...
This morning, Comcast Corporation and Time Warner Cable, Inc. announced a deal wherein Comcast would acquire Time Warner Cable for north of $45 billion. Naturally, a few regulatory hurdles remain, but the potential impact of the purchase is palpable. The acquisition would make Comcast by far the largest pay-TV provider in the United States; according to the National Cable and Telecommunications Association the two companies combine to serve approximately 30 million customers, which would...
Last week, TV Everywhere delivery platform provider Azuki Systems was acquired by Ericsson.
The acquisition by Ericsson , an internationally-renowned provider of communications technology and services, will add new technologies and capabilities to the company's long list of services. "Azuki Systems further positions Ericsson to help customers deliver on the Networked Society’s global demand for customized and personalized media experiences that include content on any screen,...
Parks Associates has released a new market focus, TV Everywhere Use & Authentication . This research analyzes the use of TV Everywhere services by pay-TV subscribers. It presents the latest tracking data on TV Everywhere awareness and identifies why subscribers are or are not using the features. In addition, it analyzes the use of authenticated video services and the extent to which the authentication process is inhibiting use.
This market focus also identifies what features...
Stuart Sikes, President, Parks Associates moderated the session, "TV Everywhere Update: What's Trending in Europe" on Friday, September 20 in Barcelona. Panelists included: Cornel Ciocirlan - CTO EMEA, Arris; Jon Sichel - MD UK & EMEA, Scripps Networks; Kiaran Saunders - VP Commercial Director, Nickelodeon UK Ltd.; Nick Thexton - VP and CTO, Service Provider Video Technology Group, Cisco; and Simon McGrath - General Manager, Europe, thePlatform.
The panel...
Parks Associates and Azuki Systems are co-hosting a complimentary webcast entitled " Multiscreen Strategies for IPTV Operators " on August 21st.
In this web-based panel discussion, industry experts address the challenges, options, and opportunities in the TV Everywhere market and how these factors will impact operational strategies.
In this webcast, panelists will explainthe challenges and solutions for extending IPTV services to TV Everywhere, discuss the...
