- Smart Home Products and Services
- CE Devices and Mobility
- Residential Security
- Broadband and Entertainment Services
- Smart Energy Management
- Entertainment Content
- Wellness and Independent Living
- Global Connected Living
- Support Services
Core Research Areas
Related ResearchPrimary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Streaming Piracy Market & Ecosystem StrategiesDownload Table of Contents (PDF) Definition: What is piracy? Key questions and research approach Executive Summary Industry insights Key findings: The impact of piracy The piracy-antipiracy life cycle Consumer Attitudes Toward Piracy Consumer insights Consumer engagement with piracy Intention of Subscribing to a TV Service in Next 6 Months Piracy Tool Used Consumer Engagement in Piracy and Account Sharing Average Percentage of Households Giving or Receiving Account Credentials Pirate Tool Usage in OTT Service Business Models Strong Agreement Towards Unlicensed Video Media Usage Impact of Lower Pricing on Pirating Tool Users Why Protect Against Piracy? Revenue Loss to Piracy, All US Households ($M US) Lifecycle of a Video Asset Live Events: Decline in Value The purpose of security Key rationale for security Protecting reputation and fighting piracy Reducing the risk of theft, preserving revenue Consumer Engagement in Piracy and Account Sharing Additional consumer-facing paths to piracy Meeting obligations, maintaining advertising integrity, and preserving reputation Optimizing distribution Piracy Life Cycle: Recognizing Piracy The piracy-antipiracy life cycle: Recognition of piracy Piracy orders of magnitude The piracy ecosystem, from a distributor’s perspective Piracy Life Cycle: Acquisition by Pirates The piracy-antipiracy life cycle: Acquisition of content and services by pirates Where theft occurs, from a video distributor’s perspective Pirates steal services and content Pirates compromise service delivery infrastructure, devices and software Pirates exploit consumer access Pirates exploit a variety of alternatives to capture content Pirates profiting from stolen (legitimate) advertising Pirates profit from fraudulent advertising (malvertising) Close-up: examples of ransomware ads Piracy Life Cycle: Distribution The piracy-antipiracy life cycle: distribution Consumer-to-consumer distribution: it’s not piracy if it’s allowed by rights-holder Business-to-consumer distribution by pirates Online distribution: peer-to-peer (P2P) Online distribution: live streaming Online distribution: media centers and app stores as hosts to pirate apps Online distribution: compromised devices Online distribution: illicit streaming devices (ISDs) Online distribution: retail “IPTV” services IPTV business models: consumer-facing offers Setting up a piracy operation: choose a service platform and back-end Close-up: the profits from piracy far outweigh the costs Piracy business models: piracy-as-a-service Piracy-as-a-service: outsource the entire operation, including the content Piracy Life Cycle: Detection & Deterrence The piracy-antipiracy life cycle: Piracy detection and deterrence Piracy deterrence: pay TV and streaming security Pay-TV antipiracy: detection through watermarking & monitoring Piracy deterrence: platform requirements for usage monitoring and analytics Piracy deterrence: protecting apps from penetration and reverse engineering Piracy deterrence: service parameters and administration practices Piracy deterrence: best practices for service administration Piracy deterrence: conceptual guidelines Piracy deterrence: business rules should guide detection parameters Summary: components of an antipiracy framework Piracy Life Cycle: Mitigation and Engagement The piracy-antipiracy life cycle: mitigation & ecosystem engagement Piracy mitigation: end-user mitigation practices and infrastructure and network issues Piracy mitigation: operations and vendor administration Ongoing deterrence: operations practices and countermeasures Ecosystem Approaches Against Piracy Non-technical countermeasures: ecosystem engagement Industry collaborations against piracy: Americas Antipiracy approaches differ region-to-region Additional Piracy Use Cases Cases: illegal distribution via ‘IPTV’ sites and illicit streaming devices (ISDs) Cases: ransomware / piracy-as-a-service Cases: VASTFLUX – exploiting ad automation by fraud Cases: antipiracy through collaboration Piracy Forecast Market drivers and barriers US Streaming Video Households (Millions) US Streaming Revenue per Household ($US) Streaming revenue - All US Households ($M) Piracy Rate, Percentage of Streaming Revenue Annual Revenue Loss to Piracy, per US HH ($US) Revenue Loss to Piracy, All US HH ($M US) Monthly Revenue Loss by Video Type ($M US) Annualized Revenue Loss by Video type ($M US) TV Piracy by Programming Type Fraudulent Advertising to Web and Mobile - 2022-2027 ($M) Breakout of Ad Fraud between Web and Mobile ($M) Appendix: Key Suppliers Core security / antipiracy suppliers and their security categories Leaders in antipiracy products and solutions Appendix: Definitions Appendix: Piracy Reference Appendix: Methodology Publish Date: 2Q 2023 Pages: 111 Authored By: Steve Hawley - Contributing Analyst Sarah Lee - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics Yuting Mu - Consumer Insights Analyst I Sharon Jiang - Consumer Insights Analyst II
© April 2023 Parks Associates Printed in the United States of America.
Disclaimer |