Security Sales

Parks Associates released a study on Wednesday that found almost half of home security owners in the United States have a security system that connects wirelessly to sensors.

In addition, nearly 50% of smart home devices in the U.S. are self-installed, according to Brad Russell, a research analyst at Parks Associates.

From the article "Wireless Home Security Systems on the Rise, Parks Associates Says" by www.securitysales.com

“By the end of 2015, nearly six million professionally monitored homes will also have smart home control as part of their security system,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Smart home is firmly entrenched as part [of] the U.S. security industry, thanks to both push and pull factors. Companies such as Vivint, AT&T and ADT have been aggressive in offering smart home features with their systems, while security owners are open to new te ...read more

Parks Associates’ forecasts and history for 2014 and 2015 using dealer data, consumer data, security provider financial information and interviews with manufacturers peg 2014 system sales (all types including replacements and DIY) at 5.7 million and just above 6 million for 2015. This signifies a recovery and is upbeat news for most dealers. Later years of Parks’ forecast predict a somewhat changing environment. Let’s take a look at what the latest data tells us.

From the ar ...read more

Security Sales & Integration and Parks Associates now survey installing security dealers on a regular basis to uncover emerging trends in residential security systems and services. Our mission is to provide the actual perspective from those on the frontlines looking to market, sell, install and service new offerings like interactive lifestyle-based conveniences, energy management, keyless entry and much more.

In May and June, SSI and Parks Associates surveyed 162 security de ...read more

According to Parks Associates, dealers should add connected home features to their portfolios, albeit carefully. Exactly which features will resonate first is not guaranteed, but the following rank high in appeal:

IP cameras allowing status and alerts
Smartphones and computers as user interfaces
Capability to control/access the security system

Other IP services receive lower appeal rankings overall, but still have a good sized set of consumers providing high rankings ...read more

For the first time since Dallas-based research firm Parks Associates began studying security in 1988, there is a statistical drop in the percentage of homes monitored. The number fell from 19.5 percent in 2008 to 17.5 percent in 2010. While 2 percent seems a small differential, when considered as the percentage of all monitoring lost, the number jumps to 10 percent.

The latest findings are the result of two surveys conducted by Parks earlier this year of 6,100 and 2,516 broa ...read more

In a new study, Dallas-based Parks Associates reports that home controller sales, representing a variety of home management applications, will increase by more than $1 billion during the next five years.  Home Systems: Home Controls Forecasts predicts that, between 2002 and 2006, growth will be particularly strong in entertainment, lighting, communications, and central home controllers.

"There are two major variables that will significantly increase penetration of specific ...read more

Dealers are adding product categories that will help them with the next wave of customer demand this year and are shedding products with poor margins, according to an e-mail survey conducted by market research firm Parks Associates.  Out of 273 respondents, 83 percent believe sales volumes this year will improve greatly from 2001.

According to the survey, some of the most popular product categories dealers will likely offer are "no-new-wires" networking, high-end lighting a ...read more