Dealerscope

Saturday, January 04, 2014

Women in CE Awards Tickets Available at the Door

The Women in CE's 2014 Legacy Awards are scheduled for Tuesday, Jan. 7, and tickets will be available at the door.

This year's Legacy Award honorees are: Sandra Benedetto , director of product management for THX; Deena Ghazarian , vice president of global sales and strategy for Monster Products; Tricia Parks , CEO of Parks Associates; and Kathleen Thomas , vice president of domestic sales for AudioQuest.

In addition, Women in CE will present the Carol Campbell Inspiratio ...read more

Tuesday, December 17, 2013

Women in CE to Honor Benedetto, Ghazarian, Parks, Thomas, Kassoff and Yelland

The Women in CE organization announced Tuesday that upcoming honorees for its 2014 Legacy Awards, as well as two other honorees.

This year's Legacy Award honorees are: Sandra Benedetto , director of product management for THX; Deena Ghazarian , vice president of global sales and strategy for Monster Products; Tricia Parks , CEO of Parks Associates; and Kathleen Thomas , vice president of domestic sales for AudioQuest.

From the article, "Women in CE to Honor Benedetto, Gh ...read more

Tuesday, March 12, 2013

The Digital Health Revolution

There are several reasons for the wave of health-related products hitting the market.

“Smartphone penetration is so high that more consumers are seeing the value in connecting devices. Data isn’t just lost in the device—they can now track and share information,” said Jennifer Kent, a research analyst at Dallas-based Parks Associates, adding that the ability to connect devices to the cloud or an app removes some of the human error in tracking things like glucose levels or blo ...read more

Tuesday, March 12, 2013

The Digital Health Revolution

There are several reasons for the wave of health-related products hitting the market.

“Smartphone penetration is so high that more consumers are seeing the value in connecting devices. Data isn’t just lost in the device—they can now track and share information,” said Jennifer Kent, a research analyst at Dallas-based Parks Associates, adding that the ability to connect devices to the cloud or an app removes some of the human error in tracking things like glucose levels or blo ...read more

Wednesday, November 28, 2012

Holiday CE Spending Seen Rising 33 Percent

Consumers will spend more on consumer electronics products this year than last by 33 percent, according to a survey released this week by Parks Associates.

Parks' Consumer Analytics survey, of 2,500 U.S. broadband households, also found that tablets will overtake laptops as the top item.

"Twenty-six percent of U.S. consumers intend to spend more on CE, the best rate since 2008," John Barrett, director of Consumer Analytics for Parks Associates, said as part of the announ ...read more

Tuesday, March 13, 2012

Gains Seen For Networked Home Audio

More than 60 percent of the worldwide market for home audio products will come with embedded networking capability by 2016. That's according to a survey released this week by Parks Associates.

The "Networked Audio Products: Market Update" study by Parks found that over 90 million units worldwide will feature such technologies as AirPlay and DLNA.

"The continuing popularity of music services is pushing consumers to find new ways to enjoy their growing libraries of audio c ...read more

Friday, June 24, 2011

Tablets Cannibalizing Other CE Purchases

According to Parks Associates' Media Tablets: Analysis and Forecasts report, tablets are beginning to cannibalize netbooks, notebooks, and e-readers, among other categories.

“One year after the launch of the Apple iPad, tablet adoption reached 13 percent of U.S. broadband households (approximately 10.5 million), slightly below current netbook and e-reader adoption rates,” Jennifer Kent, Parks Associates’ mobile research analyst, said in a statement.“Mass adoption of tablets ...read more

Thursday, September 17, 2009

"50% Yet to Buy a CE Product in '09

According to Parks Associates' Consumer Decision Process, almost 50% of broadband households did not purchase a CE product in the first half of 2009. The survey found that fewer households overall are buying CE products than in either of the past two years. Desktops, laptops, and LCDs led the product categories for those who did buy, reaching 14-17 percent of broadband households.

Parks Associates CEO Tricia Parks asserted, "Fortunately, intentions to purchase are higher in th ...read more

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