FierceTelecom
Friday, June 08, 2012
Verizon's Ritter: Our 300 Mbps FiOS tier is about building a foundation for new services
Speaking in the closing keynote at Parks Associates' CONNECTIONS at TIA 2012, Verizon CMO for Consumer & Mass Business Markets, Mike Ritter, outlined the vision of what its higher FiOS speed tiers will enable.
From the article, "Verizon's Ritter: Our 300 Mbps FiOS tier is about building a foundation for new services" by Sean Buckley.
Thursday, March 15, 2012
Digital Lifestlyes: North America 1Q 2012
The consumerism of information technology continues at a frenetic pace, said Kurt Scherf, VP, principal analyst, Parks Associates. With convergence occurring in the entertainment, communications, device, and services markets, there is significant opportunity for a variety of stakeholders in the digital lifestyles market.
From the article, "Digital Lifestlyes: North America 1Q 2012"
Sunday, March 20, 2011
Tablet Sales Booming Alongside 3G and 4G Network Subscriber Growth
Parks Associates forecasts more than 68 million of the 126 million tablets sold worldwide in 2015 will have 3G or greater technology. The research firm's latest report Mobile Broadband & Mobile Computing Devices shows 29% of the 16.5 million tablets sold in 2010 featured embedded 3G technology, while tablets with 3G/4G technology will account for over one-half of all tablets sold in 2015.
“We are seeing strong consumer engagement in data-intensive services and activities, suc ...read more
Thursday, June 24, 2010
Femtocells are evolving, but operators aren't
This week, Parks Associates revealed the results of a survey that found more than half of U.S. broadband households with mobile phones would be willing to pay for the devices and associated new services. "The findings also indicate femtocells can significantly improve subscriber satisfaction and lead many households to consolidate with a single provider."
Basically, once survey respondents were educated about what femtocells were (only 10 percent knew before the survey), 56 ...read more
Friday, November 20, 2009
Survey: Four in 10 consumers don't want mobile ads
Thirty-eight percent of consumers say they don't want advertisements on their mobile phone regardless of the circumstances according to a new survey issued by market research firm Parks Associates. A quarter of respondents say they are open to mobile ads, and 37 percent of consumers are neutral. In addition, while 18 percent of subscribers say they support personally relevant ads, 39 percent are indifferent and 43 percent are not interested.
In terms of recall, 19 percent of r ...read more
Tuesday, August 04, 2009
Integrated PC/Internet features drive STB shipments
Consumers may be tuning into the utility of online video services, however, most want to watch their programs not only on the PC, but the TV set. To make the most of their online video experience, consumers want an integrated set top box that can speak to their home computer and the Internet. It is these factors that Parks Associates say are going to produce a healthy set top box market. The analyst firm says that the set top box industry will ship over 200 million units by 2013 ...read more
Thursday, July 23, 2009
Telco/IPTV: 40M households can't be wrong
The advent of telco/IPTV may still be relatively new, but a new whitepaper from Parks Associates forecasts that the number of worldwide telco/IPTV service subscribers will total 40 million by the end of this year. In the whitepaper, "IPTV and the Digital Home," the analyst firm attributes the growth of telco/IPTV services to aggressive service provider rollouts. In 2008 Parks Associates reported the number of telco/IPTV available homes grew by about 80 percent to surpass 20 mill ...read more
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