Industry Press Releases

Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has lead to an eightfold increase in the number of mobile videos viewed in the past three years. Today nearly half of all online video is consumed via mobile device or tablet, meaning advertisers must identify and implement compelling experiences for handheld devices to retain their s ...read more

A mandatory step in this process is the implementation of strong security and privacy measures, without which the adoption of this technology cannot take place. Patients need to be in control of their own data, and it has been reported that 35 percent of consumers have expressed concern over how confidential their personal health information will be if stored online.

Harry Wang, director of health and mobile products for Parks Associates, expressed, “The connected health ind ...read more

The smart home represents a significant opportunity for us. According to data from ABI Research, the global market for home safety and home security sensors and connected devices is estimated to grow from $1.4 billion in 2015 to $4 billion in 2019. At the same time, Parks Associates estimates that over the past four years, cable and telco providers have successfully added home security and automation services to their offerings, gaining an estimated 14% share of professionally m ...read more

According to Parks Associates, residential home security is leading the transition to the smart home. “The majority of sensors and control panels sold today can be accessed and remotely controlled with a mobile device. No other residential product can make that claim,” said Tom Kerber, Director, Research, Parks Associates. “Additionally, over the past 4 years, cable and telco providers have successfully added home security and automation services to their offerings, gaining an e ...read more

Blossom fills a need for consumers who wish to do the right thing by the environment, all while bringing the smart home outdoors. "The demand for smart home products is increasing rapidly," said Maia Hinkle, research analyst with Parks Associates. "The value proposition for smart sprinklers is clear and compelling. Parks Associates research shows that 7 percent of U.S. broadband households intend to purchase a smart sprinkler controller in the next 12 months."

From the press ...read more

"Finding the right balance between ease-of-use and security is a challenge in designing and deploying smart home products," said Maia Hinkle, Research Analyst, Parks Associates. "Consumers do not want to have to enter a password just to turn on a light, so the market needs solutions that are cross-platform and user friendly."

From the press release "DropAP Breaks the Mold with its New Wireless Router Blending Security, Simplicity and Style."

Z-Wave enabled Smart Home Lifestyle features are creating momentum in the Telco and security industries and have created new revenue streams and profits for those sectors. According to Tom Kerber, Director of Research at Parks Associates "Z-Wave is the dominant technology in the leading channel providing smart home control systems, the security channel. In 2014, over 30% of new professionally monitored security systems were installed with a home control device."

From the pre ...read more

2015 is proving to be a blockbuster year for over-the-top (OTT) video services, with more than 65 players either offering video services today or announcing plans to do so in the coming months, according to a new study conducted by Parks Associates called The OTT Playbook, Part II: Keys to Building Momentum. The report was co-sponsored by Vindicia, a leader in enterprise-class subscription and recurring billing, and Ooyala, a leading innovator in video publishing.

In additio ...read more