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Consumers of movie rentals are increasingly opting for subscription-based video-on-demand platforms such as Netflix and Amazon Prime instead of transactional VOD, according to a new report.

Dallas-based Parks Associates said that during a recent six-month period, U.S. online video subscribers spent nearly $50 each on average for video subscriptions, while a la carte video typically garnered less than half that amount. From 2009 to 2010, the number of purchased movie and TV-show ...read more

Dallas-based research firm Parks Associates, in a blog post, said 22% of respondents in a recent survey have, or will scale back their monthly cable bill, including 3.9 million people who said they watch Internet-based video entertainment.The research firm said 22% of broadband homes now use Netflix’s streaming service, with many others accessing content on YouTube. In fact, Parks recommended that set-top manufacturers incorporate a YouTube app in their devices similar to what T ...read more

Nearly 40% of Western European households now have connected consumer electronics of some sort, with game consoles and Blu-ray Disc players leading the way, and consumers there want more, according to Parks Associates.

“Multiscreen services are growing in popularity across Western Europe,” said Brett Sappington, senior analyst for Parks Associates. “As the number of connected devices in the home increases, consumers want more flexibility when viewing quality video content — mov ...read more

That work is already well under way. By July there will be nearly 50 TV Everywhere initiatives offered by pay-TV operators, according to recent data from research firm Parks Associates, a pace of growth that Parks senior analyst Brett Sappington dubbed “remarkable.”

From the article, "Is TV Everywhere Cable's Savior?" by Chris Tibbey

By July 2011 there will be nearly 50, according to research from Parks Associates, marking a major shift in not only the consumption of pay-TV content, but also how the pay-TV operators are offering content everywhere consumers want it.

“What’s remarkable is the pace of the growth,” said Brett Sappington, senior analyst with Parks Associates. “Traditionally operators are not quick to invest in this type of thing.”

The explosion of tablet devices and the increased ability of s ...read more

Nearly 75 million U.S. households will have a connected TV by 2015, according to Parks Associates research, and content, games and everything else we need a set-top for nowadays will come directly into those connected HDTVs.

From the article, “Bye Bye Set-tops?” by Chris Tribbey
 

Dallas-based Parks Associates said concerns regarding consumer awareness, device interoperability, security and market fragmentation contributed to the lukewarm response. Indeed, among consumers wishing to store movies and TV shows, interest hovered around 25%. Those wishing to digitally store movies from their DVR, electronic books, video games and pay-TV channels dropped to about 15%.

“Netflix and Verizon’s Flexview offer cloud video services, and cloud-based music solutions ...read more

With devices that incorporated complete Internet browsers, HDTVs that offered hundreds of applications, even set-tops that turned current HDTVs into a completely connected device, the theme of combining the home theater set-up with a PC experience was everywhere.

“We’re starting to see some real trends develop here,” said Kurt Scherf, VP and principal analyst with Parks Associates. “And connected TV is not just about online video.”

Consider: In 2010 less than a quarter of all ...read more