New research reports from Parks Associates highlight the financial and business opportunities in the expanding markets for pay-TV and OTT services, digital content, cloud solutions, and connected CE.
The research firm’s New Business Models for Connected CE reports 64% of US broadband households have an Internet-connected CE and 55% have an OTT service subscription, an area poised for strong growth especially following HBO’s announcement that it will launch a stand-alone HBO ...read more
New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018.
Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the US, 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older con ...read more
Among frequent smart TV users, nearly 30% download video rentals, while 40% of users who favour the Google Chromecast rent video downloads each month, according to consumer research from Parks Associates.
The research asserts that 37% of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing th ...read more
More than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption lags behind at only 33%, according to new European entertainment and Internet of Things research from Parks Associates.
Parks Associates’ latest European consumer research also reveals 54% of Spanish and 38% of UK and German broadband households connect a PC to the TV.
From the article "UK lags behind Spain & Germany on smart TV adoption" by Thomas Campbell.
More than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption of smart TVs trails at 33%, according to stats by Parks Associates.
The research claims that PC-to-TV connections in Europe are also “far higher” than in the US, with 54% of Spanish and 38% of UK and German broadband households found to connect a computer to their TV set.
In total, 54% of broadband households in Germany and more than 66% of broadband households in Spain and the U ...read more
Fifty-five percent of US broadband households subscribe to an OTT video service, opening up new opportunities for cloud solutions, according to Parks Associates.
“Over 50% of U.S. broadband households have at least one TV series that they ‘never miss,’” explains Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. W ...read more
US broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, compared to almost 20 hours per week on the television, according to research Parks Associates announced today in advance of the Cablefax TV Innovation Summit. The research, based on a nationwide 1Q 2014 survey of US broadband households, shows, despite the popularity of mobile platforms, the TV remains the preferred screen for video viewi ...read more
Over 40% of US broadband homes receive personalised video recommendations from one source or more on a weekly basis, according to Parks Associates’ new white paper “The New Reality: Tomorrow’s Multiscreen, Multirights World,” available now for complimentary download and commissioned by ACCESS.
The paper examines the new direction for multiscreen services and the overall role of the operator. The research examines the impact that the proliferation of new devices and multiscre ...read more