Rapid TV News

While consumers watch more than 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of US broadband households with a pay-TV service.

That's the word from a Parks Associates report, Under Attack: Assessing New Threats to Pay TV, which notes that the new deal between Apple and HBO to stream the HBO Now streaming service to Apple devices is just the latest example of re ...read more

HBO's prospects for picking up a new audience with a standalone streaming service are looking pretty good: about 17% of US broadband households are likely to subscribe to an over-the-top (OTT) video service from the premium cable net.

New Parks Associates video research finds among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to the HBO over-the-top service. Thus, an HBO OTT offering ...read more

The connected home is increasingly becoming smarter and a hub for wireless video according to research from Parks Associates.

RokuSeagateIn its report, Parks found that ownership and usage of connected devices is growing among US broadband households, with 26% owning a streaming media device, 34% owning a smart TV and 16% possessing a smart home device. The data also showed that just over half (55%) of broadband households subscribe to a subscription over-the-top (OTT) video ...read more

The continued proliferation of mobile devices for services such as video is making storage a limiting factor for consumer content, but backing up to the cloud is far from being normal consumer behaviour says Parks Associates.

parkscloudThe analyst believes that as the connected consumer achieves greater mobility, connected devices are increasingly reliant on cloud-based features to enable enhanced consumer experiences and features that are unavailable in non-connected produc ...read more

More than a quarter of US broadband households will have a streaming media player by 2015, and by 2017 there will be nearly 50 million streaming media players sold globally, according to Parks Associates.

ParksThe firm has found that a full 10% of US broadband households have purchased a streaming media device - be it a set-top box (STB) or dongle/stick - in the first three quarters of 2014, already matching total sales from 2013.

Roku is still the leading brand with 29% ...read more

Connected entertainment devices, including game consoles and streaming media devices, will be among the most popular gifts for the holiday season, according to Parks Associates.

Among connected CE devices acquired in 2014, 37% of smart watches, 25% of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20% of gaming consoles were received as gifts.

Streaming media devices are highly affordable and generally do very well ...read more

Pay-TV adoption in Germany and the UK has reached levels of penetration nearly double that found in other key markets, in particular Spain, according to data from Parks Associates.

Revealing its latest pay-TV research and recommendations at CONNECTIONS Europe: Monetizing Strategies for the Connected Consumer, Parks disclosed that for Germany and the UK pay-TV penetration of broadband households is 86% and 78% respectively, but for the Iberian TV powerhouse it is only 47%. Th ...read more

Europe is a hot spot for connected TV driven by rapidly expanding broadband and over-the-top (OTT) services according to research from Parks Associates.

Parks Pc to TVAmong the findings contained in the analyst's New European Entertainment and Internet of Things research Parks found that 54% of broadband households in Spain and 38% in both the UK and Germany have a PC connected to the TV, compared with 32% in the US.

"Growth of broadband services and expansion of OTT ser ...read more