Tuesday, March 27, 2012
Most Users Satisfied With Apple's Siri, Are You?
According to a new report from Parks Associates, more than 50 percent of iPhone 4S owners are "very satisfied" with Siri. Another 21 percent are "satisfied" with the feature.
"Siri is clearly a hit among the initial iPhone user base," John Barrett, director of Consumer Analytics at Parks Associates, said in a statement. "Consumers like Siri because it's convenient, easy to use, and helpful for remembering important information (e.g., birthdays) and its hands-free capability mak ...read more
Monday, March 12, 2012
DLNA, HomePlug to Connect, Expand Home Networks
"Consumers' desire for high speed device connectivity throughout their home is growing," said Kurt Scherf, vice president and principal analyst for Parks Associates, in a statement. "With an already strong deployed base of interoperable HomePlug AV products in the U.S. and Europe and growing demand for connected services in China, including this technology in the DLNA Interoperability Guidelines is a great tool for delivering the connected home to consumers."
From the article, ...read more
Tuesday, July 26, 2011
Zynga Extending CityVille's Social Gaming Borders to China
Market research firm Parks Associates puts the number of U.S. gamers who spend money in social games at between 2 and 4 percent. Those numbers sound small, until you factor the population size of a game like CityVille, which in the U.S. racked up over 100 million active users within a month of launch.
From the article, "Zynga Extending CityVille's Social Gaming Borders to China" by Matt Peckham
Tuesday, June 28, 2011
A Little Brother for iPhone 5: Why Apple Might Do It
"It makes sense from the perspective of the iPhone trying to grab more market share in developing countries," says Harry Wang, a mobile analyst with Parks Associates. "So the price point becomes the focal point of differentiation."
From the article, "A Little Brother for iPhone 5: Why Apple Might Do It" by Peter Pachal