Advanced Television

European entertainment and Internet of Things research from Parks Associates shows more than 40 per cent of broadband households in Germany and Spain own a smart TV, while UK adoption of smart TVs is 33 per cent.

From the article "33% of UK homes own Smart TVs."

“Over 50 per cent of US broadband households have at least one TV series that they ‘never miss,” said Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions.”

Consumer interest in cloud DVR technology is growing – 45 per cent of US broadband house ...read more

Parks Associates research shows that 46 per cent of US broadband households have a game console connected to the Internet and over one-quarter (28 per cent) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content online at least weekly, and nearly 40 per cent access such content for more than 10 hours per week.

“Gaming consoles are the most frequently ...read more

“DLNA has taken another important step toward fulfilling the FCC’s vision for an industry standard that allows TV services to be delivered to CE devices,” said Brett L. Sappington, director of research with Parks Associates. “With their choice of a consumer brand for devices that successfully complete the certification process, North American cable operators have signaled their intent to quickly adopt VidiPath. They have also shown their interest in working with consumer electro ...read more

Over 45 per cent of US pay-TV subscribers find cloud DVR technology very appealing, according to research from Parks Associates. The report notes that consumers show particular interest in unlimited storage space and two-week catch-up services for video. With the Supreme Court omitting cloud DVR in its 2014 Aereo ruling, pay-TV providers can experiment with these cloud services as strategies to build subscriber loyalty and increase revenues.

“The Aereo case left licensing fo ...read more

A report from research firm Parks Associates suggests that more than 25 per cent of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected CE category. The report – The Evolving Market For Streaming Media Devices – found Roku accounted for nearly one-half of streaming media players (46 per cent) purchased in the US in 2013, while Apple, its closest competitor, had 26 per cen ...read more

Consumer research and analysis from Parks Associates suggests that three out of seven unique consumer segments account for the majority of mobile video viewing, averaging nine hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all US broadband households is 2.9 hours per week, and these three groups represent less than one-third of all homes.

The report – 360 View: Entertainment Services in U. ...read more

According to research from Parks Associates, Smart TV adoption increased by 31 per cent in one year so that now over one-third of US broadband households have a Smart TV.

Parks Associates analysts report that over 70 per cent of Smart TV owners have the device connected to the Internet. Also, nearly two-thirds of people shopping for a flat-panel TV this year plan to buy a Smart TV. According to Parks Associates, these trends show the Smart TV has a significant role in the co ...read more