"People have the tools to research and buy online and that's why more and more consumers are choosing to avaoid the holiday rush. The Amazon.com Kindle is a device totally aimed at online shopping. It's a subsidized tablet that makes it up with product sales."
- Kurt Scherf, Vice President, Principal Analyst, Parks Associates
From the article, "Gains Expected this Holiday Season" by Maria Halkias
Local broadcasters are seeking to boost revenue at a time when their industry is undergoing a transformation driven by digital media, said Kurt Scherf, principal analyst at Parks Associates, a research and consulting company in Dallas.
“They’ve seen local ads take a hit because of the Internet and other media, such as Craigslist and so forth,” he said. “Their argument would be that they just want their fair due from the operators.”
From the article, "DirecTV talks with F ...read more
Kurt Scherf, principal analyst at Dallas-based research firm Parks Associates, said it's not clear whether Apple will only let you stream songs you've already bought from it's iTunes or whether it will give you access to every digital song on your hard drive.
From the article, "Apple's Steve Jobs to unveil iCloud Service Today for Digital Music" by Victor Godinez
"Content owners are a little hesitant to jump into this new model because it is disruptive to their distribution models currently in place," said Laura Allen Phillips, research analyst for Dallas-based Parks Associates.
"You don't want to be 'Appled,' " said Kurt Scherf, principal analyst at Parks Associates. "You don't want a third-party technology company coming in and setting the standard, setting the pricing and making its mark before you can act.
Parks Associates, a market research and consulting firm, is relocating to Tollway Plaza II at 15950 North Dallas Parkway in Dallas, where it leased 6,557 square feet of office space. Todd Noonan of Stream Realty Partners negotiated the lease with Kathy Denny and Jayme Knight of Peloton Commercial Real Estate.
From the article, “Dallas-area commercial real estate transactions” compiled by Steve Brown
A report published Tuesday by Dallas-based research firm Parks Associates found that 29 percent of the tablets sold in 2010 had built-in 3G connectivity, but it forecast that more than half of tablets sold in 2015 will have such a connection built in. More than half of mobile subscribers will be paying for a high-speed 3G or 4G connection by 2015, Parks said.
From the article, "‘Connected future’ envisioned for electronic devices" by Victor Godinez
But those types of blood-and-guts, in-depth titles are the exception rather than the rule on smart phones and tablets, said Pietro Macchiarella, a research analyst who tracks the video game industry for Dallas-based Parks Associates.
“One of the things that we’ve seen is the type of games that people play on the smart phones, at the moment, tend to be pretty casual games,” he said.
And he said the sales declines for the DS and PSP are probably largely due to gamers simply wai ...read more