Tech Zone 360

"TV app usage is altering the use cases for multiple connected devices; currently 57 percent of connected game console owners are using the device to watch TV shows," said Stuart Sikes, president at Parks Associates. "We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things.”

For instance, Parks Associates analysts report that more than 70 percent of smart-TV owners have the device connected to the Internet. Also, ...read more

To be sure, perhaps 45 percent to 50 percent of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to Parks Associates. That is up slightly over about a year’s time.

Including “free” sources such as YouTube, perhaps 70 percent of Internet users watch at least some over the top video.

Parks Associates also notes that 37 percent of consumers 18 to 24 view online video is their most important video sourc ...read more

Just how big a market connected car services might provide for mobile service providers is not clear yet, though some surveys suggest it might be significant.

A consumer survey by Parks Associates has found that 33 percent of U.S. broadband households are “highly interested” in connected car features that include the ability to listen to online music and audio.

That should immediately raise at least some reasonable questions. Connected car audio services would have to co ...read more

The “post-PC era” has brought with it plenty of debate as people begin to wonder if the mobile device may be the next major platform from which people live, work and play—as opposed to the desktop. But then, a new study emerged from Parks Associates that made it clear that Apple wasn't just taking over the entire concept of technology with the post-PC era; it was also looking to take over the PC market as well, by being the brand most intended for desktop purchases as well.

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At least, that’s what many households in the U.K. are saying to their service providers, as research from Parks Associates has found that over 40 percent of broadband households want to receive alerts on their mobile devices should anything go wrong at home.

In the survey titled, “IP Home Services for European Households,” Park Associates sought to uncover the features for IP home services that are in highest demand. In doing so, they found that many of the respondents want ...read more

At the upcoming Smart Energy Summit, international research firm Parks Associates and leading energy executives will address strategies to boost consumer awareness and engagement with current energy offerings. Smart Energy Summit: Engaging the Consumer, February 28-March 1 in Austin, Texas, addresses opportunities for new energy services and partnerships among broadband service providers, utilities, OEMs, security providers, and retailers.

"There is interest in home services ...read more