The Star Online

According to Parks Associates, one in 10 broadband homes have already cut the cord and of that number 25% have cancelled their pay TV subscription over the past 12 months in favor of services delivered via the Internet.

A further 7% have trimmed their cord; cutting back the scale of their existing subscriptions and filling the void form other sources.

"As viewing evolves, companies want to be sure that they are in a position to react to trends and adequately capture reve ...read more

At the start of the year, 37% of US broadband homes were getting ready to take a bet on their first connected home device, according to Parks Associates. However, as 2015 has progressed, consumers appear to be cooling on further connectivity.

One issue is interoperability. People are worried that a device from one company won't work with another appliance or service provided by a competitor. And the other is cost. For example, a smart fridge can cost between US$3,500 (RM14,6 ...read more

The market for wearable technology devices is still in its infancy but consumers are already favouring health and fitness applications.

New Parks Associates research published shows that just 9% of US broadband households intend to invest in a smartwatch in 2015 and that 40% of shoppers have set a price limit of US$100-US$250 (RM381-RM953).

This is "roughly equivalent to a high-end fitness tracker," said Parks Associates health and mobile research director Harry Wang. "W ...read more

New research from Parks Associates forecasts that one in three light vehicles on American roads will be able to connect to the internet and to other road users before the decade's end.

The report examines the benefits of both smarter cars and smarter homes but also highlights consumer concerns about the growing pace of technological advancement.

In particular, US drivers are worried about the financial burden – who will foot the bill for their cars' increased connectivit ...read more

As for connected car adoption rates, Parks Associates says 44% of car owners in US broadband households already have some kind of advanced connected car feature.

"The demand for connected car features is growing, encouraged by consumer expectations of a smartphone experience in all aspects of their life. Today, the connected car market overlaps with the market for mobile services and smartphones," said Jennifer Kent, Director, Research Quality & Product Development, Parks As ...read more

The current popularity of consumer-focused connected health devices, whether fitness-tracking wristbands, smart bathroom scales or simply dedicated apps that run on an existing smartphone, is poised to make more consumers proactive about their well-being but is also set to play a huge role in the future of healthcare.

Research by Parks Associates suggests that 30% of US broadband homes already own some form of connected health device and that by 2016, over 32 million US cons ...read more

According to Google's chief business officer, Omid Kordenstani, the Chromecast has been an unmitigated success story.

Use is up 60% since it was launched 18 months ago and its growing popularity is as much down to the growing number of apps that support the device as it is to the fact that at just US$35 (RM127) it is extremely accessible and affordable.

In December, research and business intelligence firm Parks Associates, published data showing that over the first nine ...read more

The market for smart devices may still be in its infancy, but 37% of US broadband homes are expected to become early adopters and buy at least one ‘smart' device this year.

The figures come from the latest IoT research from Parks Associates, who have been tracking changing consumer sentiments towards connected devices and smart appliances over the past year.

Its studies show that although it is still a very new category of high-tech devices and services, consumers are al ...read more