The Wall Street Journal

Tuesday, April 23, 2013

Broadband Service Providers to Deploy 120 Million Gateways and Routers in 2017

Broadband providers, driven by subscriber adoption of connected CE and the need for new revenues, will deploy over 120 million routers and residential gateways (RGs) worldwide in 2017, achieving a cumulative annual growth rate (CAGR) of 9.5% from 2012, according to research firm Parks Associates.

"Residential Gateway Trends: Bringing Value Home," a new Parks Associates whitepaper sponsored by Jungo, notes the average U.S. broadband household has approximately four TVs and TV ...read more

Thursday, April 18, 2013

Over 70% of Pay-TV Subscribers in Western Europe Able to Receive Multiscreen Services Like TV Everywhere

International research firm Parks Associates today announced it is accepting speaker submissions for the eighth-annual CONNECTIONS(TM) Europe, 12-13 November in Amsterdam at the Mövenpick Hotel. The executive conference will address challenges and new business strategies for monetizing connected-home services, including video, tech support, and home management.

Parks Associates research finds over 70% of pay-TV subscribers in Western Europe are able to receive a TV Everywher ...read more

Tuesday, April 16, 2013

Over 40% of Pay-TV Re-Subscribers Lured Back by Discounts and Promotions

Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions, such as offering free or discounted premium channels, are the most-effective tool for pay-TV providers in luring back lost subscribers.

During the April 17 webcast, the firm will present research and analysis of consumers who recently re-subscribed to pay-TV service after cutting the cord and those who have canceled their subsc ...read more

Friday, September 21, 2012

Will New Phone Networks Hold Up?

Similarly, Verizon offers broad coverage in the San Francisco Bay Area, southern coastal region stretching from Los Angeles to San Diego, and the Central Valley. But there are Bay Area holes, including the foothills of the Santa Cruz Mountains just west of Silicon Valley.

For most Americans, LTE is just mumbo-jumbo. Research firm Parks Associates says 69% of U.S. smartphone users know little about LTE, an acronym for Long Term Evolution.

Nearly 47% of 3,000 people survey ...read more

Tuesday, September 18, 2012

Why Wi-Fi Is Often So Slow

A number of Internet service providers, including Comcast Corp. and Verizon Communications Inc., have recently upped the maximum speeds of broadband they offer residential customers to as much as 305 megabits per second.

The average U.S. home that subscribes to broadband has six Internet-connected devices per home, according to Parks Associates.

From the article, "Why Wi-Fi Is Often So Slow" by Shalini Ramachandran.

Thursday, September 06, 2012

Motorola’s Geeky Pickup Line

That could be a problem for Motorola when it comes to getting its device into as many hands as Apple’s iPhone. In a 2012 study by market research firm Parks Associates, 59% of women owned smartphones, compared with 46% of men. And 18% of women said they had bought a smartphone in the first half of 2012, compared with 13% of men.

From the article, "Motorola’s Geeky Pickup Line" by Miriam Gottfried.

Monday, March 26, 2012

Apple’s Siri Gains Traction–For Some Things

But most usage is across a relatively limited set of functions, according to consulting group Parks Associates, which surveyed 482 owners of the iPhone 4S, the only device to carry the service.

Those complaints were echoed by Parks Associates, which found that the technology stirred up strong emotions in users; many either raved about or panned Siri in anecdotal comments. The comments ranged from “best thing since the invention of toast” to “it’s very disappointing,” accordi ...read more

Saturday, December 10, 2011

Internet Providers Hit a Speed Trap

It is unclear whether consumers even know how fast their connection is supposed to be, and providers are often careful to note that promoted speeds aren't always attainable. "Consumers consider the advertised broadband speed only once—when they choose a particular operator and tier of service," says Brett L. Sappington, director of research for Parks Associates, a Dallas market-research firm.

From the article, Internet Providers Hit a Speed Trap, by Carl Bialik
 

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