Transforming B2B Marketing – Expanding Your Reach

A recent survivor of COVID that required 24 days of hospitalization, Bob’s new mission is to help others.

Bob Gold founded and manages Bob Gold & Associates, one of the premiere independent integrated communications public relations agencies in the country.? The agency specialty is being experts at the nexus where video content meets technology and distribution. In 2019 Public Relations Society (PRSA) Los Angeles named him Communications Professional of the Year.

During his more than 30 years in public relations and marketing, Bob Gold has helped launch more than a dozen companies, re-branded many others, and created successful campaigns for numerous start-ups and Fortune 500 brands. He has also helped raise millions of dollars for charities, taught hundreds of students and helped further strategic business plans for numerous businesses and associations.

Gold is the author of the popular children’s picture book, The Shiny Penny, and a collection of poems, Words to Lift By. Gold holds many honors including being inducted into the Cable TV Pioneers along with Comcast’s Brian Roberts, CNN’s Ted Turner and other notables.

He holds a master's degree in Communications Management from the Annenberg School of Communications at the University of Southern California, where he also sits on the Alumni Board of Directors and serves as an Advisor to Walden Family Services, dedicated to helping transition foster care youth throughout Southern California.

Elizabeth leads the marketing team and supports the research and operations teams. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including CONNECTIONS™. She also supports Parks Associates' Business Development Team with prospective client searches, overall support, and maintenance of Parks Associates' databases.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology.

Mindi Sue plays a primary role in Parks Associates event management, including Parks Associates-hosted events and the outside events the company participates in. Mindi Sue is responsible for strategic planning and marketing of Parks Associates’ 6 hosted executive conferences. Mindi Sue is responsible for coordinating speaker relations activities for Parks Associates’ conferences and webcasts, including managing all proposals to speak, speaker communication, logistics, and coordination for national and international events and over fifty outside industry events that the Parks Associates analyst team participates in.

Mindi Sue oversees Parks Associates’ public relations efforts including social media, press outreach and event attendance, analyst relations, training, executive communication, and corporate events. As a tenured executive and company-wide leader, she continuously supports all divisions of the company with her enthusiasm and strives to improve company efficiency, creativity, and cohesiveness.

Prior to joining Parks Associates in early 2008, Mindi Sue worked with ad agencies, start-ups, consulting firms, retail stores, nonprofit organization, and real estate companies in designing profitable sales and creative marketing programs. Mindi Sue has an MBA from University of Texas at Dallas and a Bachelor of Business Administration in Management Information Systems from Texas A&M University.

Rhonda Wunderlin is the Senior Vice President, Performance Marketing at Questex. Rhonda is responsible for building Questex’s seller and buyer experience from discovery through purchase and advocacy, connecting the dots to monetization. Rhonda works across marketing, sales and finance and leverages best practices, process and technology to achieve measurable and sustainable results. Rhonda has a proven track record of building highly effective teams and was honored as Modern Marketer of the Year by Oracle. She has also served as a board member of the American Marketing Association, KaiNexus Advisory Board, Software & Information Industry Association’s (SIIA), Intrado Customer Advisory Board and is a founding member of Omeda’s Executive Advisory Board.