“With unit sales flattening, PC OEMs hope digital consumer electronics will be their next big opportunity,” said Michael Greeson, vice president of research and strategy for Parks “Yet it is far from certain that a PC leader such as HP or Dell can cross over to consumer electronics and compete with the likes of Sony. The CE players have been selling dependable and inexpensive devices for decades, and consumers will gravitate toward category-specific brands due to positive prior experiences. This ingrained brand preference will be hard to break.”

Parks Associates' most recent consumer research initiative, Broadband Networked Households, features data collected from a survey conducted in Q4 2003 of more than 3,300 broadband households.

From the article "We want a Sony media server" by Faultline

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