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The digital audio audience has become more valuable, with higher engagement levels and interaction with listening experiences translating to more effectiveness for Internet radio advertising compared to one year ago, says the TargetSpot Digital Audio Benchmark & Trend Study developed by Parks Associates. Both ad recall and response rates increased – 58% of listeners recall having seen or heard an Internet radio ad within the last 30 days, compared to 52% in 2011, an 11% increase ...read more

Station switching is prevalent among digital audio users, with three quarters of listeners changing stations on the same Internet radio service at least once a day, and almost two thirds changing to other Net radio websites at least once a day, according to the TargetSpot Digital Audio Benchmark & Trend Study developed by Parks Associates.

This is a critical finding, as advertisers assess how to best leverage the digital audio medium to reach and impact target audiences, the ...read more

The digital audio audience has become more valuable, with higher engagement levels and interaction with listening experiences translating to more effectiveness for Internet radio advertising compared to one year ago, says the TargetSpot Digital Audio Benchmark & Trend Study developed by Parks Associates. Both ad recall and response rates increased – 58% of listeners recall having seen or heard an Internet radio ad within the last 30 days, compared to 52% in 2011, an 11% increase ...read more

Close to half of US adults aged 18 to 24 spend less time listening to broadcast radio than they did a year ago, while Internet radio listenership has reached 42% of adult broadband households, according to the TargetSpot Digital Audio Benchmark & Trend Study developed by Parks Associates. Eighty percent of online radio listeners tune in to Net radio streams for between one and three hours a day, while 40% listen for between one and two hours per session.

From the article, "N ...read more