Thursday, August 15, 2013
Roku trumps Apple TV usage
The Roku internet TV streaming set-top box usage is outstripping Apple’s equivalent in the US, according to new research.
The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013, says Parks Associates.
Among these households, 37% primarily use Roku compared to 24% that primarily use an Apple TV, according to a survey of 10,000 such homes conducted by Parks in Q1 this year.
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Wednesday, July 18, 2012
TV still the main screen in UK
The report came as a US study by market research firm Parks Associates said that the percentage of smart TV owners in the US that connect their devices to the web had increased from 40% in 2010 to 56% today.
The Smart TVs in a Pay-TV World report showed that the number of internet-connectable TVs shipped will jump from less than 1% in 2008 to over 45% in 2012, and adds that 71% of US smart TV owners who connect their sets to the web watch online TV shows at least monthly, ag ...read more