ElectricNews.net

Parks Associates forecasts revenues in the social gaming market will increase by five times from 2010 to 2015, due in large part to advertising revenues and sales of virtual items. These factors already pushed revenues over $1 billion in 2010, according to the international research firm, which will present research from the new report Social Gaming: Market Updates at the Game Investment Conference (GIC) in Austin, Texas, on April 13. “Gaming on social networks has quickly becom ...read more

Meanwhile, research from Parks Associates has found that the vast majority of European broadband users prefer watching videos away from their computer. The paper, entitled 'The Impact of Online Video in Europe', examines the impact of consumer preferences on future services found that broadband has changed video viewing habits in Western Europe, with over 20 percent of broadband-ready households watching a film or TV program online in the past six months. Despite this figure how ...read more

Buying AdScape gives Google technology that will allow it to serve ads to yet another market, the fast-growing video and internet game industry. In-game ad revenue is expected to reach USD200 million this year and as much as USD700m by 2010, according to Parks Associates and Yankee Group Research, respectively.

From the article "Google toying with in-game ad company buy?"

According to new research, by the end of 2009 there will be 7 million subscribers globally to the much-hyped WiMax standard. US-based research firm Parks Associates has said that the number of people using the wireless standard will grow after the IEEE (Institute of Electrical and Electronics Engineers) gives its final nod of approval to the 802.16 (WiMax) standard this year. It is expected that industry will then back the technology, and will begin to look more closely at devel ...read more

Brian Powell, managing director of VoIP Ireland, told ElectricNews.Net that his company aims to get past some of these stigmas by targeting an industry that operates almost entirely over the phone: call centres. "People do have questions about reliability, which is why we have gone after call centres. In fact, our first customer was a call centre and we have signed up others since then," he said. "The entire business of a call centre is over the phone and if we can convince thes ...read more

A survey from Parks Associates in the US has revealed that American seems to have a good grasp of what voice over IP (VoIP) is, and more importantly, they want it. Based on the responses from over 3,000 people, half all households that already have Internet access inAmerica say they are interested in VoIP telephone services. "Consumers are looking at VoIP service as a replacement for their primary phone line, not as a secondary backup," said John Barrett, a research analyst at P ...read more