Hindustan Times

Parks Associates has released new data that reaffirms the mobility of music fans in today’s world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.

The study also found the change in rankings while comparing the popularity of music subscription services between fixed-line broadband and mobile broadband.

From the article "68% Smartphone Owners Stream Music Everyday: Study" by www.hindustantimes.com

It might have caused anger and dismay among the global Facebook community but according to Parks Associated research, Facebook Messenger is the most popular messaging app in the US based on its number of users.

Over half (55%) of smartphone owners say that they use it, and 45% say that they use Skype, making it the second most popular messaging app.

"These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone owners used a messa ...read more

Likewise, the popularity of shopping apps over breakfast is less than surprising considering Parks Associates' latest report. It found that 25 % of US smartphone owners defer to their devices for retail guidance, launching apps when in physical stores to help make consumer electronics purchasing decisions.

It's amazing how quickly the smartphone has become an integral part of every-day life for so many. Until the original iPhone launched in 2007, smartphones were largely see ...read more

Tablet ownership is about to pass the 50 % mark in the US, and love of the devices shows no sign of abating.

According to the latest Parks Associates research, tablet ownership has now spread to 48 % of US broadband homes -- a 33 % increase over the past year. And although it's clear that one of the reasons that consumers have become so hooked on the devices is their ease of use (compared with crowding around a computer to view a website or share photos), serious competition ...read more

Two new surveys show that Apple tops the list for US consumers planning to buy a tablet this holiday season.
Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this holiday season.

As well as highlighting which tablets will be the biggest sellers as 2012 draws to a close, the report shows that for the first time since Apple invented th ...read more