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Parks Associates research finds over 70 per cent of pay-TV subscribers in Western Europe are able to receive a TV Everywhere/multiscreen service.

In Eastern Europe, multiscreen availability topped 25 per cent of pay-TV households in early 2013. However, average revenue per user (ARPU) remains low, pushing many operators to test new business models such as a la carte pricing.

Parks Associates president Stuart Sikes said, "Connected CE and digital media usage continues to ...read more

Low cost and viewing flexibility give over-the-top (OTT) service Netflix an advantage over pay-TV VoD and premium broadcast TV in the US, according to a new study from Parks Associates on consumer video viewing.

The study, 'Choosing Content: Viewing Video', found Netflix Watch Instantly rate higher in customer satisfaction than premium broadcast TV. Netflix also topped pay-TV VOD in terms of cost.

Parks Associates director research Brett Sappington said, “Consumers can p ...read more

Parks Associates CEO Tricia Parks said, "The sands are shifting for manufacturers and content providers as expanding numbers of households access their TV-displayed content online. Methods include smart TVs and a host of connected devices, several of which are in a high-growth trajectory. This shift will create havoc with today’s well-understood TV revenue model potential. All players want a piece of that revenue, but not all players will hold their current positions over time." ...read more

MUMBAI: Consumers interested in interactive services such as advertising, gaming, and voting on game shows, who total 27 per cent of all US households, represent a lucrative early market for IPTV services and applications, according to Parks Associates' 'IP Video Services: Analysis and Forecast.'

This segment, identified in Parks Associates' multinational study 'Global Digital Living,' is highly receptive to advanced TV services. Service providers, particularly telecom opera ...read more

Parks Associates analyst William Cheek added, "Cost is important to subscribers, and at least some savings must be a central theme of any successful campaign for bundled services.

"The challenge for service providers will be not to simply underprice their service packages in a shortsighted attempt to stem churn and attract new customers.

From the article "65 per cent of US net homes ready to switch to bundled services" By The IndianTelevision.com Team