PCC Mobile Broadband

IPTV, OTT TV and OTT video services will all be redefining the TV experience, and more importantly will be seeing a large number of telcos expanding into the TV and video services market. On one end, households are doing away with their TV sets in favour of streaming on their smart devices, and on the other, households are buying more streaming devices to bring the content they see on their phones and computers to their TV sets. According to a recent research from Parks Associat ...read more

OTT video services are seeing high adoption rates in the US. According to Parks Associates, 55% of US broadband households subscribe to an OTT video service. Proliferation in IP-based content and the widespread use of OTT applications on smart devices is expected to be the key drivers pushing for the widespread use of OTT video services. Park Associates, a market research and consutling company said that given the current take-up rates on OTT video services, providers of cloud s ...read more

Drivers appetite for internet connection is closely linked to how easy internet can be brought to the touchscreen and how easy services can be accessed. What a recent research report - Connected Cars: Revenue Opportunities by Parks Associates, a market research and consulting company showed is that, the more accustomed drivers are to using smartphones and the multitude of applications that come with it, the more likely they are to want the same experience while driving.

Park ...read more

Device bundling has always been part of service providers' strategy to sign on more subscribers and sell more data. After all, selling gigabytes of data on 3G or 4G LTE only makes sense if mobile subscribers are able to own smart devices from which they are able to access their favourite applications, browse the internet and keep up with their social circles. However, how well have these bundling strategies contributed to increased usage of data? While revenues increase from the ...read more