Wall St. Cheat Sheet

In a survey published recently by Parks Associates, the research firm revealed new data on the popularity of different streaming devices available to American consumers. The data was gathered through a survey of 10,000 U.S. homes with a broadband connection. Ten percent of those households purchased either a streaming media player or a streaming stick in the first 10 months of 2014. While Roku remains the leading brand, accounting for 29% of sales, Google’s Chromecast has overta ...read more

The news of the Roku’s dominance comes at the expense of Apple (NASDAQ:AAPL) TV, Apple’s streaming service and a distant second with 26 percent of users. Park Associates, the research firm behind these numbers, predicts that Apple will remain in second place.

“Multiple factors have allowed Roku to outpace Apple in U.S. sales and usage,” said Barbara Kraus, director of research, Parks Associates in a press release. “Roku has always had a close association with Netflix, the la ...read more

During Apple’s recent fiscal fourth quarter earnings call, CEO Tim Cook boldly predicted that, “it’s going to be an iPad Christmas.”

According to Parks Associates’ research, Apple was the top consumer electronics brand of choice in seven key categories of products, including tablets.

From the article, "Tweets Confirm It Was ‘An iPad Christmas’ for Apple" by Nathanael Arnold.

After some initial concerns about possible inventory shortages, the supplies of Apple’s iPad mini with Retina display are steadily improving across various carriers and the Online Apple Store. As noted by CNET, some AT&T store locations that previously had no cellular models of the Retina iPad mini in stock are now showing availability. Last week, AT&T had the iPad mini with Retina display back-ordered by three weeks.

Similarly, a Parks Associates’ survey found that Apple wa ...read more

The survey data is similar to the results of a consumer electronics brand preference study recently released by market research firm Parks Associates. Based on data from a nationwide survey of 2,500 U.S. broadband households, Parks Associates found that Apple was the preferred electronics brand in seven key product categories, including tablets.

From the article, "Survey: Demand for Apple’s iPad Surges Ahead of Holiday" by Nathanael Arnold.

Finally, market research firm Parks Associates found that Apple was the most popular brand in seven key categories of electronics products that consumers intend to buy over the holiday shopping season, including the categories of smartphones and tablets.

From the article, "Analyst: Apple’s iPhone 5S Dominates U.S. Smartphone Sales" by Nathanael Arnold.

In yet another sign that Apple (NASDAQ:AAPL) will likely have a highly successful holiday shopping season, online trade-in site Gazelle reported that it saw a massive spike in the number of iPad trade-ins for cash over the Black Friday and Cyber Monday weekend. The unusually high trade-in levels suggest that many Apple users are planning to replace their older iPads with one of Apple’s recently released models.

“I think this is going to be a great quarter for Apple and we’ll ...read more

Will the 2013 holiday shopping season turn out to be an unprecedented bonanza for Apple’s product sales? During Apple’s recent fiscal fourth quarter earnings call, CEO Tim Cook predicted that, “It’s going to be an iPad Christmas.” However, newly released data from market researchfirm Parks Associates suggests that iPads will not be the only Apple product that will make an appearance under people’s Christmas trees this year.

According to Parks Associates’ research, Apple is c ...read more