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Consumer Research
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Download Table of Contents (PDF) Executive Summary Industry Insight Testing value-added services (VAS) Key Findings and Market Impact Market Overview US Broadband Service Adoption & Service ARPU (2010 - 2019) Increased Use of Home Services by Broadband Service Provider (Q1/20) Self-Reported Download Speed of Home Broadband Service (2015 - 2019) Trends in Home Service Subscription (2012 - 2020) Service Provider Net Promoter Score (2018 - 2020) NPS of Broadband Internet Service by Providers (Q1/20) Total Average Number of Connected Devices Per US BB HH Home Networking Devices: Purchases and Purchase Intentions (2019 - 2020) Impact of COVID-19 on Service Usage (Q1/20) VAS Adoption & Awareness Testing value-added services (VAS) Total Number of Broadband VAS (Q3/19) Broadband VAS Adoption & Awareness (Q3/19) Stand-Alone Internet Adoption by OTT Video Subscription (2017-2019) Broadband VAS by Stand-Alone Internet Adoption (Q3/19) Average # of VAS by Service Provider (Q3/19) Broadband VAS by Service Provider (Q3/19) Bundled Smart Home Service Adoption & Awareness by Provider (Q3/19) VAS & ARPU ARPU of Home Bundled Services (2012 - 2019) Methods of Receiving Broadband VAS (Q3/19) Number of Free & Paid Broadband VAS (Q3/19) Average ARPU for Stand-Alone Internet Service by # of VAS (Q3/19) Average Number of VAS by Broadband Speed (Q3/19) Average ARPU for Stand-Alone Internet Service by Broadband Speed (Q3/19) Demand for VAS Increased Usage of Value-Added Services (Q1/20) Increased Usage of Value-Added Services Usage by Broadband Service Providers (Q1/20) Perception of Broadband VAS (Q3/19) Value of Broadband VAS by Broadband Speed (Q3/19) Value of Broadband VAS by Providers (Q3/19) Attitudes Toward Broadband VAS (Q3/19) Strong Resistance to Services that Increase Costs by # of Paid VAS (Q3/19) Attitudes Toward Broadband VAS by Providers (Q3/19) Attitudes Toward Broadband VAS by Broadband Speed (Q3/19) Total # of VAS not Currently Received from ISP but of High Interest (Q3/19) % "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by Age & Children in Home (Q3/19) High Interest in VAS not Currently Received from ISP (Q3/19) % "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by ISP NPS Rating (Q3/19) % "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by Service Provider (Q3/19) High Interest in 1 or More VAS Not Currently Received by Broadband Speed (Q3/19) High Interest in 1 or More VAS Not Currently Received by Likelihood of Upgrading to 1Gbps Service (Q3/19) Publish Date: 2Q 2020 Slides: 61 Authored By: Jennifer Kent - Vice President, Research Yilan Jiang - Senior Director of Consumer Analytics David Drury - Research Director John Barrett - Director of Consumer Analytics Xiaofan Tan - Consumer Insights Analyst II
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