Changes to TV Packages

This 360 View Update analyzes current trends and consumer opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to TV services by differing subscriber groups, including Upgraders, Downgraders, and First-time Subscribers. The analysis also explores subscriber and demographic groups to understand consumer priorities regarding the channels bundled into pay-TV channel packages, including must-have channels that can be used to build targeted offerings.

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About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Change in Pay-TV Service Subscriptions

Pay-TV Service Subscription (2011 - 2016)

Recent Change to Pay-TV Service (2015 - 2016)

% Making a Recent Change to Pay TV Services by Provider (Q1/16)

Downgrades of Pay-TV Service by Provider (2015 - 2016)

Comparison of Subscriber Groups: Upgraders, Downgraders, and First-time Subscribers

Demographic Comparison of Pay-TV Upgraders, Downgraders, New Subscribers, & All Pay-TV HHs (Q1/16)

Net Promoter Score: Comparing Pay-TV Subscribers (Q1/16)

OTT Service Subscription by Subscriber Groups (Q1/16)

Number of OTT Service Subscriptions by Subscriber Groups (Q1/16)

Top Pay-TV Features That Need Improvement by Pay-TV Service Upgrade (Q1/16)

Must-Have Channels in the Pay TV Package

Difficulty in Giving Up Network/Channel Types in a Pay-TV Package (Q1/16)

Difficulty Giving Up Channels in Pay-TV Package by Subscriber Groups (Q1/16)

Appeal of Channels in the Pay-TV Channel Package

Average Appeal of Local Broadcast Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Information and Education Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of General Entertainment Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of News Channels in Pay-TV Package by Subscriber Groups (Q1/15)

Average Appeal of Special Interest Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Premium Movie Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Sports Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Lifestyle Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Younger Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Older Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Popular Culture Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Average Appeal of Spanish Language Channels in Pay-TV Package by Subscriber Groups (Q4/15)

Publish Date: 3Q 2016

Slides: 62

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst
Yilan Jiang - Senior Director of Consumer Analytics
Katherine Li - Data Analyst
David Mitchel - Research Analyst

Published by Parks Associates
© July 2016 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 
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