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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Connected Cars: Balancing a Rich Driving Experience with SafetyDownload Table of Contents (PDF) Background: Vehicle Ownership & Purchase Intention Vehicle Age (Q2/16) Intention to Purchase a New Car in the Next 12 Months (Q2/16) New Car Purchase Intenders' Vehicle Age Intention to Purchase a New Car in the Next 12 Months by Generation (Q2/16) High Interest in Purchasing Vehicle Types (Q2/16) High Interest in Purchasing Vehicle Types Among New Car Purchase Intenders by Generation (Q2/16) Smartphone OS Among New Car Purchase Intenders (Q2/16) Driving Experience: Car Drivers’ Connected Activities Frequency of Performing Activities While Driving (Q2/16) Performers of Connected Activities in Cars (Q2/16) Connected Activity Segmentation of those Highly Intending to Purchase a Brand New Car (Q2/16) Connected Activity Segments Among Users of Specified Smartphone Operating Systems (Q2/16) Connected Activities Performed While Driving (Q2/16) Connected Activities Performed While Driving by Intention to Purchase Brand New Car in Next 12 Months (Q2/16) Connected Activities Performed While Driving by Age of Car (Q2/16) Connected Activities Performed While Driving by Smartphone OS (Q2/16) Use of Mobile Apps by Intent to Purchase a New Car (Q2/16) Satisfaction with Voice Recognition Software (Q2/16) Satisfaction with Voice Recognition Software by Smartphone OS (Q2/16) Perception of Danger of In-Car App Activities Safety Perception of Activities Performed Routinely While Driving (Q2/16) Perception of Danger among New Car Owners and Car Owners in General Safety Perception Among New Car Purchase Intenders (Q2/16) Use of Smartphone OS Among Respondents that Perform Specified Activities and Believe that the Activities are Dangerous (Q2/16) Concerns about Car Connectivity Connected Car Concerns (Q2/16) Connected Activity Segments Among Those Highly Concerned vs. Not Concerned about Connected Features Causing Distracted Driving (Q2/16) Connected Car Concerns (2015 - 2016) Connected Car Concerns by New Car Purchase Intention (Q2/16) Connected Car Concerns by Smartphone OS (Q2/16) Connected Car Concerns by Mobile Service Provider (Q2/16) Preferred Billing Method for In-Car Data Access (2015 - 2016) Preferred Billing Method for In-Car Data Access by Connected Car Concern (Q2/16) Preferred Billing Method for In-car Data Access by Mobile Carrier (Q2/16) Publish Date: 4Q 2016 Slides: 61 Authored By: Chris Tweedt - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics Katherine Li - Data Analyst David Mitchel - Research Analyst
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