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Consumer Research
Primary ResearchSubscribe TodayThe Parks Points newsletter features all aspects of our research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe Now | Connected Consumers: Streaming Video Products
Download Table of Contents (PDF) Survey Methodology and Definitions Entertainment Service Platform Key Terms and Definitions Executive Summary Adoption of Streaming Video Devices Primary Streaming Video Device: TV vs. SMP by Adoption Segments OTT Service Business Model Usage by Top Streaming Video Platform Major OTT Service Subscription by Top Streaming Video Platform Overview of Streaming Video Devices Adoption of Streaming Video Devices Primary Streaming Video Device: TV vs. SMP by Adoption Segments Primary Streaming Video Device Perceptions of Streaming Media Players vs Smart TVs Streaming Video Devices Purchased in the Last 12 Months (2015-2022) Brand of Smart TV Purchased Brand of Streaming Media Player Purchased Brand of Gaming Console Purchased Future Purchase Intention of Streaming Video Products (2015 - 2022) Brand Purchase Preferences and Feature Considerations Top Reasons for Smart TV Purchase by Brand Top Reasons for Streaming Media Player Purchase by Brand Important Features Impacting Smart TV or SMP Purchase Decision Important Features When Purchased TV or SMP Comparison of Perceptions for Selected Brands and Platforms Perceptions of Streaming Media Players vs Smart TVs Primary Connected TV Platform by Income Perceptions of Roku Streaming Player vs Smart TV Perceptions of Roku Streaming Stick vs Smart TV Perceptions of Roku TV vs Streaming Media Players Perceptions of Amazon Fire TV Player vs Smart TV Perceptions of Amazon Fire TV Stick vs Smart TV Perceptions of Samsung Tizen vs Streaming Media Players Perceptions of LG Web OS vs Streaming Media Players Platforms and Content Consumption Weekly Hours Consumed by OTT Business Model, by Top Streaming Platform OTT Service Business Model Usage, by Top Streaming Video Platform Subscription to Major OTT Services, by Top Streaming Video Platform Average Monthly Spending on OTT Services, by Top Streaming Video Platform Use of Transactional OTT Services by Top Streaming Video Platform Use of Ad-supported OTT Video Services by Top Streaming Video Platform Top 9 Apps Used on a Big Screen Weekly Hours Performing Activities on Primary Streaming Video Device Appendix Publish Date: 3Q 2022 Slides: 49 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics Sharon Jiang - Consumer Insights Analyst II
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