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Download Table of Contents (PDF) Methodology: Brand Loyalists Survey Methodology and Definitions Key Terms and Definitions Executive Summary CE Brand Loyalists CE Brand Loyalist Technology Adoption Segment Smart Speaker Major Brand Purchased by Loyalists OTT Video Service Subscription by Brand Loyalists Device Adoption by Brand Trends in Adoption of Consumer Electronics Products Smart TV System Share Smart TV OS Adoption Streaming Media Player Share Streaming Media Player Brand Adoption Smart Speaker Share Among Single Device Owner Smart Speaker Brand Adoption Smart Display Share Among Single Device Owner Smart Display Brand Adoption Tablet System Share Tablet System Adoption Smartphone System Share Smartphone OS Adoption Smart Watch Share Smart Watch Brand Adoption PC System Share PC OS Adoption Smartphone OS Adoption Smart TV OS Adoption SMP OS Adoption Overview of Brand Loyalists Overall Brand Loyalists Apple Device Adoption by Apple Loyalist Amazon Device Adoption by Amazon Loyalist Google/ Android System Device Adoption by Google/ Android System Loyalist Samsung Device Adoption by Samsung Loyalist Apple Loyalist Demographics Breakdown Amazon Loyalist Demographics Breakdown Google/ Android System Loyalist Demographics Breakdown Samsung Loyalist Demographics Breakdown Brand Loyalist Technology Adoption Segment Loyalists & Brands: Purchases Desktop Computer Major Brand Purchased by Loyalists Laptop Computer Major Brand Purchased by Loyalists Tablet Major Brand Purchased by Loyalists Smartphone Major Brand Purchased by Loyalists Future Purchase Intentions: Smartphone Brand by Loyalists Smart TV Major Brand Purchased by Loyalists Future Purchase Intentions: Smart TV Brand by Loyalists Smart Watch Major Brand Purchased by Loyalists Future Purchase Intentions: Smart Watch Brand by Loyalists Smart Speaker Major Brand Purchased by Loyalists Future Purchase Intentions: Smart Speaker Brand by Loyalists Smart Display Major Brand Purchased by Loyalists Future Purchase Intentions: Smart Display Brand by Loyalists Streaming Media Player Major Brand Purchased by Loyalists Future Purchase Intentions: Streaming Media Player Brand by Loyalists Brand Perceptions by Brand Loyalists Loyalists & Content Platforms Music Service Subscription by Brand Loyalists Video Service Subscription by Brand Loyalists OTT Service NPS by Brand Loyalists Video Service Spend Per Month By Brand Loyalists Average Subscription Months of Apple TV+ vs Amazon Prime Video By Brand Loyalists Average Number of OTT Services Subscribed By Brand Loyalists Top Transactional OTT Service Used by Brand Loyalists Appendix Publish Date: 1Q 2023 Slides: 67 Authored By: John Barrett - Director of Consumer Analytics Yilan Jiang - Senior Director of Consumer Analytics
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